Creating positive change
Blue ocean strategy outlines a path to break away from the competition. For most companies that requires change.
But change is difficult. Not just for blue ocean strategy. But for any corporate transformation be it realigning operations with new environmental imperatives to restructuring or striking the right balance between work from home and work from office practices.
Are you on the right track to make change happen in your organization?
Take this self-assessment diagnostic to not only find out, but also gain concrete ideas on how you can more smartly approach change in the future.
To make change happen, there are four key hurdles that most organizations confront.
The Four Hurdles
- The cognitive hurdle: Waking people up to the need for change
- The resource hurdle: Overcoming a perceived lack of resources to push change through
- The motivational hurdle: Motivating key players to move fast and tenaciously to carry out the break from the status quo
- The political hurdle: Dodging all the bullets that often get launched to derail change
Assess the level of organizational hurdles in your organization and the effectiveness of your strategies to overcome them.
Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, May 2023) and the over 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, #1 Wall Street Journal, USA Today, and Los Angeles Times bestseller Blue Ocean Shift. They were named the most influential management thinkers in the world by Thinkers50.
