Your application workspace
BLUE OCEANÂ SPRINT
Apply Blue Ocean Strategy to Your Own BusinessÂ
Escape the cutthroat competition and create new growth by putting blue ocean strategy tools and frameworks to work on your specific situation, not in the abstract.Â
Start today, move at your own pace, with AI built in to help at every step.Â
4M+
books sold worldwide
3,000
universities teach it
30 yrs
of research behind it
Imagine If You Could…
🔵 Gain control over your growth trajectory, shifting from reactive, short-term wins to a sustainable path of growth and innovation?
🔵 Attract customers who are excited by your brand, drawn to your unique value, and willing to stay loyal because they recognize what makes you different?
🔵 Set the standard in your industry, where competitors don’t just notice you—they look to you for the next breakthrough?
🔵 Build a business strategy that feels like a breath of fresh air, one that sets you free from the cycle of price wars and places you in a space where you dictate the terms?
Picture that for a moment.
Now — what's keeping that a picture instead of your reality?
There is a way to make it real. And it is not prompting for a “blue ocean.”Â
Since you've landed here, you've probably heard of Blue Ocean Strategy — maybe even read the books. Most people stop there. What sets apart the ones who actually create blue oceans isn't knowing the ideas — it's applying them. And applying them is where almost everyone stalls.
Maybe you’ve tried the shortcut. You typed it into ChatGPT or Claude: “I’m in [industry]; find me a blue ocean.” What came back? A list of random, obvious points. Then 45 minutes of prompt-tweaking for the same vague answer you can’t use. No insight, no structure, no next step—about as productive as scrolling Instagram.
That gap, between knowing Blue Ocean Strategy and applying it to your own business, is exactly what the Blue Ocean Sprint closes. Â
BLUE OCEAN SPRINT
Don’t just learn blue ocean strategy. Put it to work for your business
Blue Ocean Sprint is more than a course. It doesn't just teach you Blue Ocean Strategy — it puts its tools and frameworks to work on your specific situation. You can learn the concepts first if you're new to Blue Ocean Strategy. Or you can jump straight into application in our interactive, AI-guided Blue Ocean Strategy Workspace.Â
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The Blue Ocean Strategy Workspace
Where you apply the tools to your own business
Inside Blue Ocean Sprint, the workspace is where the Blue Ocean Strategy tools come to life on your business. And AI guidance is built into every tool, helping you apply each one as you go. By the end, you'll have worked out your strategy — not a summary of the ideas, but your business run through the tools that produce it.
How it works:
See where you are now
Pioneer-Migrator-Settler Map & As-Is Strategy Canvas
Start with a clear read of where your business stands. Assess your portfolio according to how much innovative value it offers buyers - you'll see how strategically vulnerable or healthy your portfolio really is.Â
Then map your strategic profile against your rivals' on the factors your industry competes on — you'll see whether you stand apart, or march in lockstep with everyone else.
Do it on your own, or use AI to speed up the legwork. Instead of a blank canvas, you start with the competitive landscape and your position in it.Â
Find your way to a blue oceanÂ
Six Paths Framework & Eliminate-Reduce-Raise-Create GridÂ
Look across the boundaries your industry treats as fixed. The Six Paths Framework gives you six ways to shift your view, so you can see opportunities where others see only red oceans of competition.
Then turn what you find into a concrete move. As you decide what to eliminate, reduce, raise, and create, you break the trade-off the rest of your industry accepts — instead of choosing between differentiation and keeping costs down, you do both simultaneously. Â
Meet Chan Kim and Renée Mauborgne
Professors of Strategy
Chan Kim and Renée Mauborgne are the creators of Blue Ocean Strategy. They are Professors of Strategy at INSEAD, one of the world’s top business schools and co-directors of the INSEAD Blue Ocean Strategy Institute. In 2023, they were recognized as two of the four leading thinkers, and Blue Ocean Strategy was chosen as one of the three most important theories in the 100-year history of Harvard Business Review’s publication. In 2019, they were selected as the #1 Management Thinkers in the World by Thinkers50.
The Books that Changed the Way We Think about Strategy
Blue Ocean Strategy and Blue Ocean Shift
Chan Kim and Renée Mauborgne have been researching what it takes to break out of the red ocean of competition and generate strong profitable growth for over 30 years.
They uncovered a systematic process of achieving growth that works whether you are a cash-strapped startup, non-profit, small business, or a large, established company.
- The books have collectively sold over 4 million copies worldwide
- Blue Ocean Strategy is recognized as one of the most iconic and impactful strategy books ever written
- Blue Ocean Shift is New York Times and #1 Wall Street Journal bestseller
- Blue ocean strategy is taught in top business schools and over 3,000 universities around the world.
AS SEEN IN
Is Blue Ocean Sprint right for you?
The Sprint is for people who want to work through Blue Ocean Strategy themselves, on their own time, applying it to their organization as they go: managers and executives, business owners and entrepreneurs, consultants and coaches.
Who will benefit most?
Managers & Executives
Drive growth and create unique value propositions in your company. Explore new growth opportunities beyond traditional market boundaries and run a business where competition looks to you for the next groundbreaking idea.
Business Owners & Entrepreneurs
Find ways to differentiate your business, product, or services in the market. You’ll gain a new way of thinking and a proven process with practical tools to value innovate and grow your business that doesn’t just compete – it stands apart.
Consultants
As a consultant, you need a proven strategy with practical tools applicable to any industry or sector that you can use to guide your clients toward new growth creation and identifying new market spaces, with you as their trusted advisor.
If you prefer live expert guidance and a cohort working alongside you, that is the Blue Ocean Strategy Practitioner Program, our live virtual program led by Blue Ocean Senior Expert Practitioners.
The Sprint is the self-directed path: everything you need to apply the Blue Ocean Strategy on your own, at your own pace.
What’s Inside
Three parts that work together: the Strategy Workspace where you apply Blue Ocean Strategy to your own business, a foundational course to learn it, and a companion workbook to capture your thinking.
Blue Ocean Strategy Workspace
Where you put blue ocean strategy to work on your business, one tool at a time.Â
✔ Key interactive tools and frameworks
The tools at the heart of Blue Ocean Strategy, made interactive, so creating a blue ocean becomes a process you can follow, not a stroke of genius you wait for.
✔ AI built into every tool Â
Grounded in Blue Ocean Strategy, the AI works with your inputs: it can give you a starting point, assess what you've done, and challenge your thinking, so you strengthen your strategy as you go. You decide what's right.Â
Blue Ocean Sprint
10 concise modules cover the fundamentals of Blue Ocean Strategy—no fluff, just what you need. Bite-sized lessons let you study as much or as little as you want. Learn at your own pace, with one-year access anytime.
The course includes:
âś” Blue Ocean Explainer videos
10 videos introducing and covering blue ocean concepts and frameworks.
âś” Key Learning Points
Clear and easy-to-understand summaries of all key learning points for each module.
âś” Blue Ocean Case Studies Videos
A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.
âś” Real-Life Business Scenarios
Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.
âś” Assessment Quizzes
Take a quiz to help you focus on and retain the salient learning points brought out in each case study.
The AI NavigatorÂ
As you work through the course, the AI Navigator guides you through the Blue Ocean Strategy frameworks and helps you apply them to your specific situation, turning learning into action.Â
It is grounded in Blue Ocean Strategy and the authors' decades of research. This is not a generic chatbot, but a companion that works the actual frameworks the way they're meant to be used.
The Companion Workbook
Your space to write down the insights you gained in the course.
The downloadable workbook includes 145 pages of additional examples, step-by-step guidelines for using blue ocean tools, and thought-provoking questions that will push you to think through your business scenario from a different perspective.
Take a look inside at a few pages from the workbook.
Earn a Certificate of Completion
Once you have completed the ten modules of the course, you will receive a certificate of completion from Blue Ocean Academy™, the official Blue Ocean learning provider under the Blue Ocean Global Network, founded by Chan Kim and Renée Mauborgne.
Make Your Résumé and LinkedIn Profile Stand Out
Highlight the new skills and learning you continue to develop. This certificate will help you differentiate yourself and allow you to stand apart in the marketplace.
Your investmentÂ
One payment, a full year of access. Start today, at your own pace.
ALL SALES ARE FINAL
Interested in enrolling your team? Get in touch for group rates. Contact Us.
You’ll be in Great Company
Successful innovation calls for people trained to think differently. It’s a skill that can be learned.
Leaders from these companies are striving to innovate and create blue oceans.
Our alumni come from a wide array of companies and organizations, including startups, SMEs, Fortune 500, and nonprofits across a range of industries spanning more than 100 countries.
Blue Ocean Sprint for Teams
Work out your strategy together, as a team
Enrolling your team in Blue Ocean Sprint is a great way to build alignment and create a stronger future for your organization. Create a shared understanding of where your company stands and develop a blueprint for growth. When your team goes through this process, they’ll never see or understand your market – or any market - the same way again.
Get in touch for group rates.
CONTACT USHow Leaders Like You Are Applying Their Course Insights
I've applied the concepts from the course to my current role as a C-Suite leader, leading my executive team to new horizons.
I've implemented a Blue Ocean Strategy at my healthcare organization, driving innovation and expanding our reach.
The course has given me the tools to evaluate my industry and find new 'Blue Oceans' for my business.
I will bring these concepts directly into my selling campaigns and customer interactions. Our industry is CAPEX heavy, where the sales cycles are longer, this approach brings value from a trusted advisor point of view. By having or holding these types of conversations with clients, it shows a different level of consultancy vs. selling.
The course provided a practical introduction to Blue Ocean Strategy, helping me reshape the strategy of my tech startup.
The course has helped me redefine my career trajectory, giving me the tools to apply for new, strategic roles.
The course has given me the confidence to start my own business, armed with a strategy that stands out in the market.
I've been able to use the course concepts to pitch new and innovative concepts to executive management.
Join 1000s of strategic thinkers shaping their future with blue ocean strategy
Frequently Asked Questions
How long do I have access?
How long does it take, and can I go at my own pace?
Is this the official Blue Ocean Strategy course?
How soon can I start?
Do I need to prepare before I start?
I've read the books. Do I still need Sprint?
How is Blue Ocean Sprint different from the Blue Ocean Strategy Practitioner Program?
What are the payment options?
Can I enroll my team?
Can I access Sprint on a mobile device?
Need help or have questions?
Check out our FAQ section above or email us at hello@blueoceanstrategy.com
We’re happy to answer any questions you have!
