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BLUE OCEAN STUDIO™

Business Strategy Software for Executives, Strategists, and Innovators

Formulate, communicate, and execute your strategy using blue ocean business strategy frameworks.

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Get started now
BLUE OCEAN STUDIO™

Business Strategy Software for Executives, Strategists, and Innovators

Formulate, communicate, and execute your strategy using blue ocean business strategy frameworks.

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Get started now

What is Blue Ocean Studio™?

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Business strategy software for innovative thinkers

Formulate your business strategy with your team, communicate it to your stakeholders, and execute your strategic blueprint using Blue Ocean Studio™, an interactive and collaborative business strategy software platform that takes the guesswork out of business strategy formulation.

Best business strategy software for busy executives, strategists, and innovators who want software that guides them in their business strategy formulation and execution.

Use proven business strategy frameworks and stand apart

Blue Ocean Studio™ utilizes proven blue ocean business strategy frameworks and tools. Blue ocean strategy is the world-renowned business strategy developed by Professors of Strategy and #1 Management Thinkers, Chan Kim & Renee Mauborgne. Blue Ocean Studio™ is powered by the blue ocean business strategy frameworks.

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Use proven business strategy frameworks and stand apart

Blue Ocean Studio™ utilizes proven blue ocean business strategy frameworks and tools. Blue ocean strategy is the world-renowned business strategy developed by Professors of Strategy and #1 Management Thinkers, Chan Kim & Renee Mauborgne. Blue Ocean Studio™ is powered by the blue ocean business strategy frameworks.

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In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most influential and innovative articles published in Harvard Business Review over the last 100 years.

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Chan Kim & Renee Mauborgne were selected #1 Management Thinkers in the World in 2019 by Thinkers50.

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Blue Ocean Strategy and Blue Ocean Shift are global bestsellers that have sold over 5 million copies worldwide and forever changed the field of strategy.

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Blue ocean strategy is applied by countless organizations in various industries globally.

Use Proven Business Strategy Frameworks to Transform Your Organization Using Our Corporate Strategy Software

 
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A very powerful platform. The Studio improved our agency strategy planning at an extremely low cost since we could all work from our respective branch offices.

Jeff C, Group Sales Manager

Business Strategy Tools for a Winning Strategy

Use blue ocean business strategy tools sequentially to create a business model that delivers a leap in value for your buyers or use them individually to solve a specific problem.  

Blue Ocean Strategy Canvas

A strategic framework to help you understand where you are now compared to your competition.

Use Blue Ocean Studio™, our business strategy software, to draw a strategy canvas that captures the key competing factors your industry or target industry competes on and invests in. The strategy canvas will clearly show you if your strategy imitates or diverges from the competition.

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Buyer Utility Map

Discover the pain points of your buyers.

Identify the specific pain points your industry is imposing on buyers. Turn these pain points into opportunities to unlock unprecedented value. The buyer utility map will help you see which problems are waiting to be solved that your industry has failed to address.

Buyer Utility Map

Discover the pain points of your buyers.

Identify the specific pain points your industry is imposing on buyers. Turn these pain points into opportunities to unlock unprecedented value. The buyer utility map will help you see which problems are waiting to be solved that your industry has failed to address.

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Three Tiers of Noncustomers

Identify the total demand for your business.

Don’t compete for existing customers. Create new demand and grow your industry by unlocking new utility for your noncustomers. Work through the three tiers of noncustomers, a business strategy framework in Blue Ocean Studio™ to identify the total demand you can unlock and grow your business.

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Plus Other Essential Blue Ocean Tools

Using proven business strategy frameworks in Blue Ocean Studio™ will help you understand where you are vis-à-vis your competition, identify new demand for your product or service, reconstruct market boundaries to create commercially compelling new markets, and decide which opportunity to pursue and launch.

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Six Paths Framework

Pioneer-Migrator-Settler Map

Eliminate-Reduce-Raise-Create Grid

Plus Other Essential Blue Ocean Tools

Using proven business strategy frameworks in Blue Ocean Studio™ will help you understand where you are vis-à-vis your competition, identify new demand for your product or service, reconstruct market boundaries to create commercially compelling new markets, and decide which opportunity to pursue and launch.

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Six Paths Framework

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Pioneer-Migrator-Settler Map

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Eliminate-Reduce-Raise-Create Grid

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What a brilliant tool! It makes it so easy to move through the whole process. Loved it!

Maria U, Business Coach

Business Strategy Software for Hundreds of Brands

Trusted as a corporate strategy software by organizations around the world, big and small.

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Corporate Strategy Software to Identify Strategic Initiatives to Pursue

For corporates with large portfolios of businesses, it can be daunting to identify which ones have the potential to grow your business and which ones are today’s cash cows. Don’t know where to start? Use Blue Ocean Studio™, a corporate strategy software to identify and prioritize strategic initiatives in your organization.

Using one of the blue ocean business strategy frameworks, the Pioneer-Migrator-Settler Map in Blue Ocean Studio™ will help you assess which of your business offerings (products or services) have the potential of future growth and which ones are me-too offerings, not differentiated from the competition.

 

We’ve written a blog on how to select the right strategic initiatives and plan your company's future growth with Apple's business portfolio drawn in Blue Ocean Studio™ as a featured example.

Read the article

Who is using Blue Ocean Studio™?

Strategic Software Solutions for Executives, Strategists, and Innovators

Blue Ocean Studio™ is being used by C-level executives, department heads, small business owners, entrepreneurs, strategists, and innovators. It is a great business strategy software for anyone who wants to formulate their innovative business strategies in a systematic way.

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C-suite Executives

Executives in charge of setting strategy for the overall business. Set a clear strategic direction to differentiate your business from the competition and align your team behind your strategy. Use business strategy software, Blue Ocean Studio™, to identify and pursue the right strategic initiatives to grow your company. 

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Heads of Strategy

Managers in charge of strategic planning or innovation. Use our strategic software solutions to follow a systematic business strategy framework to create a new innovative strategy for your product or service.

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Innovators

Business owners who want to innovate their small business and scale it or entrepreneurs who want to validate if their idea is worth pursuing. With blue ocean business strategy frameworks in Blue Ocean Studio™ you have the tools to build an innovative business strategy that sets you apart from the competition.

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The Studio proved to be a great tool for exploring blue ocean tools, providing fantastic business insights

Andrew N, Managing Director

The step-by-step guidelines, learning and applications were transformative in helping us restructure our company-wide recruitment plan.

Teng K, HR Director

Extremely impressive platform. It really helped our understanding of the big picture, solved a host of problems and revealed new opportunities.

Thomas L, Sales Manager

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The Studio proved to be a great tool for exploring blue ocean tools, providing fantastic business insights

Andrew N, Managing Director

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The step-by-step guidelines, learning and applications were transformative in helping us restructure our company-wide recruitment plan.

Teng K, HR Director

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Extremely impressive platform. It really helped our understanding of the big picture, solved a host of problems and revealed new opportunities.

Thomas L, Sales Manager

What You Can Do with Blue Ocean Studio™, the Business Strategy Software

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Guide your team through a step-by-step process

Use the tools to scope your project, visualize your current situation, discover your buyers' pain points, assess the demand potential, reconstruct market boundaries, and decide which blue ocean opportunity to pursue. Build your team’s confidence as you move through the steps and ensure their ownership of the initiative.

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Reduce the risk of failure

Co-create with your team on a project, present it to your executive team. Invite them to a blue ocean fair to vote on the best blue ocean move directly inside Blue Ocean Studio™. Ensure executive team commitment to a selected blue ocean move and rally your organization behind the new strategy. Build consensus on the need for change from the beginning.

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Collaborate seamlessly with your team in real time

Blue Ocean Studio™ makes it easy to work with your team to create a blue ocean strategy. Create a project, invite your team as collaborators, work online in real-time, discuss and share insights within the workspace.

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Use blue ocean tool templates

Learn how to use blue ocean tools on a hypothetical example. Put yourself in the shoes of a business owner and work through the tools and frameworks to learn how to create a blue ocean. See how to evaluate your current situation, what to do to create new demand, and where blue ocean opportunities reside.

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Manage multiple blue ocean projects across your organization

Blue Ocean Studio™ makes it easy to see and monitor multiple blue ocean initiatives. Communicate and manage projects run by different teams inside the Studio. You can organize different projects in portfolios and invite different teams to your projects to work on specific issues. 

Explore the Key Features

Collaborate and communicate securely and with ease as you develop your strategy 

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Unlimited projects

Create as many projects as you want and work on them with others. Share the entire project or a specific tool with different team members.

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Unlimited collaborators

Work with as many people as you like. Simply create a project and add collaborators to work with you as a team.

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Project portfolios

Organize your projects into portfolios. Blue Ocean Studio™ makes it a breeze to organize your work.

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Learning stops

Stop anytime and get clear explanations of the tools and how to use them. Learning stops are conveniently located throughout Blue Ocean Studio™.

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Project templates

Get inspired by working through an existing example. See how strategy canvas or three tiers of noncustomers look like for a specific industry.

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Total privacy & security

Stay in full control and ownership of every project. Your projects are only visible to you and your team. Invite relevant team members to specific projects or tools within a project.

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Chat and comment

Discuss with your team members on a live chat while working on your shared projects or tools. Add relevant attachments to each tool. Make changes to them instantly with discussions captured in an active log.

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Download, export and share

Save your work, send it to your team or your clients and get feedback.

Take a sneak peek inside

Check out the Blue Ocean Studio™ user guide to learn how to make the most out of your subscription.

User Guide

             Pricing

Choose the Right Plan For You

Subscribe to Blue Ocean Studio™ and create an innovative strategy.

1 MONTH

$199 USD

Billed monthly

  • Best for getting started
  • Access to all features and functionality of the Blue Ocean Studio™
  • One subscription, unlimited collaborators
Subscribe now

3 MONTHS

$247 USD

Billed every 3 months ($82 avg/mo)

  • Powerful for short-term projects
  • Access to all features and functionality of the Blue Ocean Studio™
  • One subscription, unlimited collaborators
Subscribe now

1 YEAR

$797 USD

Billed annually ($66 avg/mo)

Subscribe now
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Blue Ocean Practical Introduction™

The official blue ocean online certificated course

Learn how to create a business strategy that sets you apart. Our online course is designed to help YOU take the reins and set an innovative strategy for your organization. Discover how to create new demand for your product or service and scale your business.

For a limited time only, the yearly subscription to Blue Ocean Studio™ comes with the bestselling Blue Ocean Practical Introduction™ online course and the Companion Workbook.

Learn the essentials of blue ocean and design your next strategic move in Blue Ocean Studio™.

Learn more about the Blue Ocean Online Course.

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* Not applicable to previous purchases. Note: You will receive instructions on how to access the course in a welcome email upon checkout.

Your subscription will auto-renew by default, but you can easily cancel it at any time and you’ll retain access to the Studio for the remainder of your subscription.

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To enroll as a team contact us at [email protected] for corporate sales.

Frequently asked questions

Still have questions? Contact us at [email protected]

             Choose a Plan That Works for You

Subscribe to Blue Ocean Studio™ and transform the way you do strategy.

1 MONTH

$199 USD

Billed monthly

  • Best for getting started
  • Access to all features and functionality of the Blue Ocean Studio™
  • One subscription, unlimited collaborators
Subscribe now

3 MONTHS

$247 USD

Billed every 3 months ($82 avg/mo)

  • Powerful for short-term projects
  • Access to all features and functionality of the Blue Ocean Studio™
  • One subscription, unlimited collaborators
Subscribe now

1 YEAR

$797 USD

Billed annually ($66 avg/mo)

Subscribe now

Learn more about the Blue Ocean Online Course

* Not applicable to previous purchases. Note: You will receive instructions on how to access the course in a welcome email upon checkout.

Your subscription will auto-renew by default, but you can easily cancel it at any time and you’ll retain access to the Studio for the remainder of your subscription.

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To enroll as a team contact us at [email protected] for corporate sales.

Need help or have questions?

Check out our FAQ section above or email us at [email protected]

We’re happy to answer any questions you have!