The only official blue ocean online course and your indispensable guide to learning the fundamentals of new market creation. Take the course and start uncovering new opportunities.
Imagine if you could move from:
- stagnant performance to strong profitable growth
- chasing after leads to customers seeking you out
- being a me-too to standing out from the crowd
The Blue Ocean Practical Introduction™ online course will help you achieve that and more!

❝ I really enjoyed taking the course. The content is presented in a very clear and easy to access way and the video presentations nicely lead into the quizzes which makes it a true learning process ❞
Heidi Holvoet, Business Strategist, Belgium
Average customer satisfaction rating for this course
What you'll gain
✔ Learn the basics of blue ocean strategy and shift, the world-famous business strategy
✔ Learn how to think like a blue ocean strategist
✔ Understand key market-creating tools and frameworks to get you out of red ocean of competition to new market space
✔ An introduction to the proven process of creating blue oceans
✔ Blue ocean insights to shift your organization and yourself out of red ocean of competition
