Why do many companies, big and small, struggle to create and capture new markets?
Most likely it’s the RED OCEAN TRAPS – assumptions and theories in your mind about how the business world works that prevent you from creating new markets.
The concept of red ocean traps was developed by Chan Kim & Renee Mauborgne, ranked #1 Management Thinkers in the World by Thinkers50, and renowned Professors of Strategy at INSEAD. They are the authors of the bestselling book, Blue Ocean Strategy, and the New York Times bestseller, Blue Ocean Shift, which have collectively sold over 4.5 million copies worldwide.
Over the years, Professors Chan Kim & Renee Mauborgne have had myriad conversations with managers and executives about their market-creating strategies.
So what have they learned?
One of the most common stumbling blocks isn’t people’s lack of vision or funding. It’s their mental models – his or her assumptions about the way world works. These are what Kim and Mauborgne call red ocean traps.
As you set out to create new market space, consider what might be holding you back. What keeps you anchored in red oceans of cutthroat competition?
What are the red ocean traps?
If you want to create a blue ocean of uncontested market space, this is the place to start.
Download this free primer and find out.
Why do many companies, big and small, struggle to create and capture new markets?
Most likely it’s the RED OCEAN TRAPS – assumptions and theories in your mind about how the business world works that prevent you from creating new markets.
The concept of red ocean traps was developed by Chan Kim & Renee Mauborgne, ranked #1 Management Thinkers in the World by Thinkers50, and renowned Professors of Strategy at INSEAD. They are the authors of the bestselling book, Blue Ocean Strategy, and the New York Times bestseller, Blue Ocean Shift, which have collectively sold over 4.5 million copies worldwide.
Over the years, Professors Chan Kim & Renee Mauborgne have had myriad conversations with managers and executives about their market-creating strategies.
So what have they learned?
One of the most common stumbling blocks isn’t people’s lack of vision or funding. It’s their mental models – his or her assumptions about the way world works. These are what Kim and Mauborgne call red ocean traps.
As you set out to create new market space, consider what might be holding you back. What keeps you anchored in red oceans of cutthroat competition?
What are the red ocean traps?
If you want to create a blue ocean of uncontested market space, this is the place to start.
Download this free primer and find out.