You’ll be in Great Company
Successful innovation calls for people trained to think differently. It’s a skill that can be learned.
Leaders from these companies are striving to innovate and create blue oceans.
Our alumni come from a wide array of companies and organizations, including startups, SMEs, Fortune 500, and nonprofits across a range of industries spanning more than 100 countries.
Imagine If You Couldā¦
šµ Gain control over your growth trajectory, shifting from reactive, short-term wins to a sustainable path of growth and innovation?
šµ Attract customers who are excited by your brand, drawn to your unique value, and willing to stay loyal because they recognize what makes you different?
šµĀ Lead the pack, setting new standards in your industry, where competitors donāt just notice youāthey look to you for the next breakthrough?
šµĀ Build a business strategy that feels like a breath of fresh air, one that sets you free from the cycle of price wars and places you in a space where you dictate the terms?
šµĀ Gain a new superpowered partner in strategyāa āteammateā whoās always thinking ahead, sparking fresh ideas, and helping you see new paths forward without ego or judgment?
These visions can be your reality.
But are they?
Or Is Your Reality More Like This?
- Growth has hit a wall and competition is fierce, triggering price wars that chip away at your bottom line.
- Attracting new clients is tough, and creating demand for your offerings is an uphill battle.
- Customers are slipping away. Youāre caught in a cycle of tactical moves, lacking a clear strategy to keep them engaged.
- Youāre operating in an industry with razor-thin margins, where every player is fighting for scraps, and differentiation feels nearly impossible.
- As a once-dominant market leader, youāre now losing ground to agile new entrants, struggling to keep pace in a game you once led.
- Without a clear differentiator, your business blends into the backgroundālacking the creative spark needed to set you apart in an overcrowded market.
- The race to adopt new technology is on, but youāre unsure how to turn it into growth opportunities.
Letās face itĀ ā dealing with the weight of competition, stagnant growth, and flat demand sucks.
To create real growth, you need to break free.
Step into a space where youāre not just another playerāyouāre the leader.
That's why we created:Ā Ā
Ā NEWĀ
BLUE OCEAN SPRINT with AI NAVIGATOR
Donāt just learn blue ocean strategy. Put it to work for your business
Itās more than an online courseāitās your blueprint to a future where youāre creating and leading. The new Blue Ocean Sprint with AI Navigator combines the power of Blue Ocean Strategy with advanced AI-driven insights, providing you not just the knowledge and tools, but a trained teammate with no ego or judgment so you can take strategic steps towards growth.
Say hi to your new superpowered partner in strategy:Ā
Your AI Blue Ocean NavigatorĀ
Have you wondered how to use AI effectively for your business? Donāt worry - weāve got you covered. Our AI Navigator is trained in blue ocean strategy methodology, so you can immediately focus on what matters most for your business.
Consider the AI Blue Ocean Navigator your new partner ā a resource that will challenge your thinking, provide fresh perspectives, and help you apply blue ocean tools to your industry and business context.
This AI-powered buddy will help you approach your business scenario through the blue ocean lens. By leveraging the tools and frameworks youāve learned in the online course, it can support you as you explore your new growth strategy.Ā
Meet Chan Kim and RenƩe Mauborgne
Professors of Strategy
Chan Kim and RenĆ©e Mauborgne are the creators of Blue Ocean Strategy. They are Professors of Strategy at INSEAD, one of the worldās top business schools and co-directors of the INSEAD Blue Ocean Strategy Institute. In 2023, they were recognized as two of the four leading thinkers, and Blue Ocean Strategy was chosen as one of the three most important theories in the 100-year history of Harvard Business Reviewās publication. In 2019, they were selected as the #1 Management Thinkers in the World by Thinkers50.
AS SEEN IN
Key Benefits of
BLUE OCEAN SPRINTĀ with AIĀ NAVIGATOR
Here's how our course is your guide to the blue ocean
Shift in Mindset
You’ll learn how to shift your mindset from focusing on the competition to creation. Learn to see new opportunities where others see only red oceans of declining profits and growth.
Break from the Competition
You’ll clearly see where you are today and learn how to redefine market boundaries, breaking free from the limitations of competition. Instead of trying to be better than your competitors, you learn how to be different.
Focus on Value Innovation
You’ll embrace the foundations of blue ocean strategy: value innovation - the simultaneous pursuit of differentiation and low cost, resulting in a leap in value for both you and your customers.
Create New Demand
You’ll learn the tools and frameworks to identify noncustomers and explore how to turn them into your customers. By focusing on noncustomers instead of battling competitors, you create new demand.
Identify Uncontested Market Space
You’ll learn how to seize new growth opportunities by following a systematic process with tools for new market creation. Get a roadmap to implement a strategic direction for your organization that delivers innovative solution and leave the competition behind.
Gain a Strategic Partner - Learn and Apply with the AI Navigator
This AI-powered companion, trained by Blue Ocean experts, combines the power of blue ocean strategy with the vast knowledge of AI, giving you the best of both worlds ā a proven methodology, and application to your business.
Chart a New Course ā Begin Today
Create innovative solutions and revolutionize your strategic approach to business.
ALL SALES ARE FINAL
Interested in enrolling your team? Get in touch for group rates. Contact Us.
Blue Ocean Sprint withĀ AI Navigator for Teams
Train your team in strategic thinking to future-proof your organization
Enrolling your team in Blue Ocean Sprint with AI Navigator is a great way to build alignment and create a stronger future for your organization. Create a shared understanding of where your company stands and develop a blueprint for growth. When your team goes through this process, theyāll never see or understand your market ā or any market - the same way again.
Get in touch for group rates.
CONTACT USIs Blue Ocean Sprint with AI Navigator right for you?
The Blue Ocean Sprint online course is designed for busy but ambitious leaders ready to learn, act, and drive real change in their organizations and careers.
Who will benefit most?
ManagersĀ & Executives
Drive growth and create unique value propositions in your company. Explore new growth opportunities beyond traditional market boundaries and run a business where competition looks to YOU for the next groundbreaking idea.
Business OwnersĀ & Entrepreneurs
Find ways to differentiate your business, product or services in the marketplace. Here, youāll gain new way of thinking and a tested process to value innovate and grow your business that doesnāt just compete ā it stands apart.
Consultants
As a consultant or coach, you need a proven strategy with practical tools applicable to any industry or sector that you can use to guide your clients toward new growth creation and identifying new market spaces, with you as their trusted advisor.
Blue Ocean Strategy has been embraced by leaders across for-profit, nonprofit, and government sectors.
How Leaders Like You Are Applying Their Course Insights
I've applied the concepts from the course to my current role as a C-Suite leader, leading my executive team to new horizons.
I've implemented a Blue Ocean Strategy at my healthcare organization,Ā driving innovation and expanding our reach.
The course has given meĀ the tools to evaluate my industry and find new 'Blue Oceans'Ā for my business.
I will bring these concepts directly into my selling campaigns and customer interactions. Our industry is CAPEX heavy, where the sales cycles are longer,Ā this approach brings value fromĀ a trusted advisor point of view. By having or holding these types of conversations with clients, it shows a different level of consultancy vs. selling.
The course provided a practical introduction to Blue Ocean Strategy,Ā helping me reshape the strategy of my tech startup.
The course hasĀ helped me redefine my career trajectory, giving me the tools to apply for new, strategic roles.
The course hasĀ given me the confidence to start my own business, armed with a strategy that stands out in the market.
I've been able to use the course concepts to pitch new and innovative conceptsĀ to executive management.
Go Where the Profits Are and the Competition Isn't
ALL SALES ARE FINAL
Interested in enrolling your team? Get in touch for group rates. Contact Us.
Earn a Certificate of Completion
Once you have completed the ten modules of the course, you will receive a certificate of completion from Blue Ocean Academy™, the official blue ocean learning provider under the Blue Ocean Global Network, founded by Chan Kim and Renée Mauborgne.
Make Your Résumé and LinkedIn Profile Stand Out
Highlight the new skills and learning you continue to develop. This certificate will help you differentiate yourself and allow you to stand apart in the marketplace.
Helping Real People Solve Real Problems
When you enrol in the Blue OceanĀ Sprint online course, youāre joining thousands of C-level executives, managers, business owners, and entrepreneurs around the world committed to creating blue oceans of new market space. In other words, people like you.
LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” –
Amalia Chatzimichali
Global Account Executive, Google
An e-learning course with fun and interactive content. I strongly suggest taking this companion course alongside the books. I'm confident that you will enjoy it as much as I did.
Adnan Boz
AI Product Leader
An online course that allows companies and individuals to challenge the conventional strategic approach and explore new, untapped opportunities by creating and capturing new demand.
Constantinos Chaelis
Project Manager, UK
The Blue Ocean Practical Introduction Online Course is fantastic. Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim's and Renee Mauborgne's two books—Blue Ocean Strategy and Blue Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility Map, and To-Be Strategy Canvas. This course is valuable to anyone interested in expanding their knowledge of strategic thinking—from consultants to C-suite executives to board members—and wishing to discover new opportunities from a different perspective.
Dickson L. Louie
Lecturer, University of California, Davis
If you think blue ocean strategies are a fancy sort of differentiation strategies, that they are complex to understand and implement, or that they only apply to large businesses or organizations, you're not alone. That's what I was thinking before starting this course.
But think again. The actionable method you're looking for to get crystal-clear about your industry and competitors, find out who your potential customers are and what they really want, and map out a unique growth path ahead AND away from competition is in this course. Whatever your industry is.
In my case (one-person business coaching activity), by the end of the course, I had the bigger half of my workbook filled with the clarity I needed about my situation and a new understanding of possibilities I felt but was unsure of or just plainly missed.
On top of that, this course gives you the confidence you need to both expand your ambition and take fast action, knowing you can always iterate as you get results. I would recommend it to any entrepreneur/business person serious about expanding her/his business with a new dynamic.
Catherine Vassant
Business Coach
Donāt Compete. Learn How To Create.
ALL SALES ARE FINAL
Interested in enrolling your team? Get in touch for group rates. Contact Us.
Frequently Asked Questions
How much time do I have to complete the course?
Do you offer educational discounts?
How long does it take to complete the training?
Are there any other online blue ocean courses out there?
Is now the right time to be investing in my education?
Is the course endorsed by the authors?
Can I stop the course and resume it at a later point?
If I register today, how quickly can I access the course?
Do I need any preparation to start the course?
I've read the books. Do I still need the course?
Iām well versed with the theory. Does this course offer practical knowledge?
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I want to buy the course for my team. What are my payment options?
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Still have questions? Contact us at [email protected]
Need help or have questions?
Check out our FAQ sectionĀ aboveĀ or email us atĀ [email protected]
Weāre happy to answer any questions you have!