It depends on how fast you want to go through the modules and how much time you need to assimilate new knowledge.

In theory, you could complete the online portion of the course in a day. However, we recommend that you pace yourself over several days. The course builds on the knowledge gained in earlier modules, so it is important to take the time to assimilate new concepts and let them sink in.

Also, we highly recommend that you work through the Companion Workbook along with the online course. Completing exercises in the workbook will take substantially longer as you'll be thinking through your own business scenario. This will allow you to apply what you’ve learned to your organization so you can start shifting from red to blue. You may even want to return to the course and repeat modules at a later date. You can do this at any time in the one year that you have access to the course. But again, in the end, it’s your call.

You will have one year to access the course and all the related materials from the moment you purchase it. That will give you plenty of time to take full advantage of the course. It even gives you ample time if after you completed it you still want to return to the course and repeat modules to refresh your memory or work through a particular problem. This is a self-study, self-directed course so you can work at your own pace. So don’t worry, we’ve got you covered.

We are super proud that established universities teach blue ocean methodology around the world. But when it comes to outside of the academic setting, we are proud to say the Blue Ocean Practical Introduction™ is the only official blue ocean online course approved by the creators of blue ocean strategy. That’s why it’s the only online course offered on the official blue ocean strategy website. And it is the only course that comes with the official certificate of completion.

Absolutely! Leaders are readers and learners and there couldn’t be a better time to start creating blue oceans than now. The world is in a turbulent and unpredictable place, especially now. But this is arguably the best time to start seizing new opportunities. Uncertain times usually provide the best environment in which to rethink your strategy and spark innovation.

Yes, Chan Kim and Renée Mauborgne have endorsed this online course. No other blue ocean online course has the authors’ endorsement. In fact, the authors answered some of the most frequent questions they receive on blue ocean strategy and blue ocean shift, especially for this course.

Yes! You can go at your own pace. You can stop the course at any time and pick it up again where you left off without losing the progress you’ve made. In fact, we recommend pacing yourself through the course over several days or weeks to assimilate new concepts, especially if you are new to blue ocean. We also recommend this route as each new module builds on what you learned in previous modules.

You will get instant access the minute you purchase the course. Your access to Blue Ocean Studio™ will be sent to you via email.

No. As this is an introductory course, you don’t need prior knowledge of blue ocean strategy and blue ocean shift concepts, frameworks and methodologies. While we always recommend reading Blue Ocean Strategy and Blue Ocean Shift books for a more in-depth understanding of the concepts, reading the books is not necessary for taking the course.

You will find the course useful whether or not you have read the books. If you have read the books already, the course will add to your practical knowledge of blue ocean concepts. If you haven’t read the books, the course will serve as an ideal introduction to blue ocean concepts, which you can build on by reading the book chapters referenced in the course, although this is not essential. The quizzes and the Companion Workbook will help you check your blue ocean knowledge and implement what you’ve learned in the books or on the course.

The course also comes with a certificate of completion, which you can add to your resume or LinkedIn profile to highlight your new blue ocean skills and knowledge.

The course introduces the theory in the explainer videos and summarizes it in the key learning points. The remaining part of the module focuses on applying the knowledge in practice through real-life scenarios and quizzes that check your understanding. As such, you’ll be able to test your knowledge of blue ocean in a practical, not theoretical, way.

We developed the Companion Workbook to help you apply the knowledge gained in the course to your own situation.

For example, you’ll learn how to identify noncustomers, how to flip pain points into opportunities, or how to use Kim & Mauborgne’s Six Paths Framework to create blue oceans. Each tool has its own exercises and step-by-step guidelines on how to apply it.

You can purchase the course online with any of the major credit or debit cards. We use Stripe for processing payments and PayPal. You can learn more about Stripe here and PayPal here.

It is a one-time payment – no recurring or renewal payments will follow.

If you’d like to extend access to Blue Ocean Studio beyond the first year, you’ll be able to do it directly inside the app. If you don’t do anything, the access will naturally expire at the end of your subscription period and you won’t be charged any renewal fees.

The Blue Ocean Practical Introduction™ course is for anyone looking for creative solutions in an increasingly competitive world.

Our customers include entrepreneurs, small and medium-sized business owners, corporate executives, managers from both nonprofit organizations and corporations from various industries across the world . We had entire teams of top and mid-level leadership at major corporations take the course together to start their strategic alignment and transformation process.

If you believe that growth and a new way of doing things are possible even under most challenging situations, then you're in the right place.

We understand that it may not be possible for employees to purchase the course individually with their personal credit cards. We’re happy to help simplify the process on your end. Based on the number of your team members, we’ll issue your company an invoice. Once the invoice is paid, we’ll enroll your team members in the course. Please contact us at [email protected] to discuss your needs and the options available.

Yes, you can access it on most devices. However, for an optimal learning experience, we recommend accessing the course on a desktop or laptop computer.