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Created by the #1 Management Thinkers in the World.
100+
A global learning program with alumni from 104 countries around the world.
5+ million
Discover why over 5 million readers have turned to blue ocean already.
2800+
Blue ocean strategy is taught in almost 3000 universities around the world, including the top business schools.
"The Blue Ocean Practical Introduction Online Course is fantastic. Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim's and Renee Mauborgne's two books—Blue Ocean Strategy and Blue Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility Map, and To-Be Strategy Canvas. This course is valuable to anyone interested in expanding their knowledge of strategic thinking—from consultants to C-suite executives to board members—and wishing to discover new opportunities from a different perspective."
Dickson L. Louie
Lecturer, University of California, Davis
Why Look to Blue Ocean Strategy Now?
To emerge victorious from the pandemic, you and your organization need to be consistently and sustainably innovative. Being innovative is now a survival skill. With the pandemic changing business realities, now more than ever, finding creative solutions to existing or new problems is crucial.
Blue ocean strategy offers a powerful methodology to help you be innovative systematically, differentiate yourself from the competition and create new market space. Learn how to think differently, create value while simultaneously reducing your costs, and set yourself on the path to profitable growth.
You’ll be in Great Company
People from these organizations already took the course and set sail towards a blue ocean.
Our alumni come from a wide array of companies and organizations, including startups, SMEs, Fortune 500, and nonprofits across a range of industries spanning more than 100 countries.
"As a leadership team, we read the books Blue Ocean Shift and Blue Ocean Strategy. It became immediately clear that we wanted to leverage this knowledge to get us out of the "red ocean" in some areas of our business and to continue to stay in the "blue ocean" in others. We decided to invest in running each of our business development sectors through the online course and then in developing our strategy. The course has been instrumental in providing us with a structured roadmap to get and maintain traction. We are thankful for the tools the Blue Ocean team has provided and our organization has every intention of continuing to use them!"
Shara W, Chief Financial Officer
LSW Architects
Online learning for executives, business leaders, entrepreneurs, and anyone who wants to learn how to think differently. You’ll learn how to:
- Reorient your perspective from focusing on competition to focusing on creation
- Look to noncustomers rather than customers to create new demand
- Turn pain points your buyers face into opportunities to create value
- Reconstruct your existing market boundaries and create new market space
- Create value for your buyers while keeping your costs down
Blue Ocean Practical Introduction™ Online Course
10 engaging modules covering the fundamentals of blue ocean strategy and blue ocean shift. Study at your own pace and access at any time for one year.
The course includes:
✔ Blue Ocean Explainer videos
10 videos introducing and covering blue ocean concepts and frameworks.
✔ Key Learning Points
Clear and easy-to-understand summaries of all key learning points for each module.
✔ Blue Ocean Case Studies Videos
A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.
✔ Real-Life Business Scenarios
Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.
✔ Assessment Quizzes
Take a quiz to help you focus on and retain the salient learning points brought out in each case study.
Some of the featured case studies
The Companion Workbook
Your space to apply the knowledge you gained in the online course to your business situation to get you started.
The downloadable workbook has 145 pages of additional examples, step-by-step guidelines on how to use blue ocean tools in sequence, and thought-provoking questions that will push you to think through your business scenario from a different perspective.
Take a look inside at a few pages from the workbook.
Catherine Vassant, Business Coach
"If you think blue ocean strategies are a fancy sort of differentiation strategies, that they are complex to understand and implement, or that they only apply to large businesses or organizations, you're not alone. That's what I was thinking before starting this course.
But think again. The actionable method you're looking for to get crystal-clear about your industry and competitors, find out who your potential customers are and what they really want, and map out a unique growth path ahead AND away from competition is in this course. Whatever your industry is.
The Blue Ocean Practical Introduction is a 10 modules online course with short impactful videos, the right amount of content to feel the progress without overwhelming, and inspiring examples. It not only walks you through the exact easy-to-use tools and the few strategic questions you need, but it also sparks a new energy to implement.
In my case (one-person business coaching activity), by the end of the course, I had the bigger half of my workbook filled with the clarity I needed about my situation and a new understanding of possibilities I felt but was unsure of or just plainly missed.
On top of that, this course gives you the confidence you need to both expand your ambition and take fast action, knowing you can always iterate as you get results. I would recommend it to any entrepreneur/business person serious about expanding her/his business with a new dynamic."
Module 1
Blue Ocean Creativity
In this module:
- We'll introduce you to blue ocean creativity, a systematic process of new market creation.
- Find out whether you are on track to a blue ocean or if you are sinking in bloody red ocean.
Module 2
Shifting to a Blue Ocean Perspective
In this module:
- You will learn the fundamental differences between red ocean and blue ocean strategy.
- You will understand how shifting your focus from existing customers and existing industries towards noncustomers and new demand will start you on the path to creating new market space that will make the competition irrelevant.
Module 3
Visualizing Your Strategic Reality
In this module:
- You will learn the concept behind, and the power of, the as-is strategy canvas, one of the key tools of blue ocean strategy.
- It will give you an overview of the current state of play in your target industry and show you in a simple picture the assumptions the industry acts on that you can later overturn and the degree of competitive convergence across existing players.
- You’ll have a baseline to assess new ideas against.
Module 4
Discovering Hidden Pain Points
In this module:
- You’ll focus on the buyer utility map, a blue ocean tool to identify the specific pain points buyers face and identify concrete solutions that remove these blocks to utility.
- You’ll see how the buyer utility map can help you unlock hidden value to create new demand.
Module 5
Looking Beyond Existing Demand
In this module:
- You’ll explore the concept behind the three tiers of noncustomers.
- By understanding the three tiers, you will gain insight into how to identify real opportunities and unlock new demand by identifying both who fall in each tier and the commonalities within and across the tiers.
Modules 6
Reconstructing Market Boundaries – Part I
In this module:
- You’ll learn about the six paths framework, a powerful tool that anyone can apply to reconstruct market boundaries and re-examine the familiar from a new perspective.
- You’ll discover how to distill key insights for creating blue oceans by applying the first two paths of the framework.
- You'll achieve this by looking across industries (path one) and looking across strategic groups (path two).
Module 7
Reconstructing Market Boundaries – Part II
In this module:
- You'll learn more about the six paths framework and how to shift your perspective to look across boundaries.
- Here we’ll explore the remaining paths that you can apply to systematically reconstruct market boundaries.
Module 8
Developing Alternative Blue Ocean Moves
In this module:
- You'll learn how you can simultaneously create a leap in value for buyers while keeping costs low in building your blue ocean move.
- You’ll be introduced to the cornerstone of blue ocean strategy - what we call value innovation.
- To achieve this, we'll introduce you to two powerful tools – the four actions framework and its companion, the eliminate-reduce-raise-create (ERRC) grid.
Module 9
Communicating Your Blue Ocean Move
In this module:
- You’ll gain insight into successful strategy formulation and execution.
- You’ll learn how to use the to-be strategy canvas to effectively communicate and secure group buy-in during strategy formulation and execution.
Module 10
Make Your Blue Ocean Move
In this module:
- You'll get a summary of everything you’ve learned on the course.
––– GET STARTED –––
$497 USD
Instant access. One-time payment.
Get FREE access to the Blue Ocean Online Course with an annual subscription to Blue Ocean Studio™
Invest in the Power of Your People
People are the most valuable asset in your organization. Take the course as a team and create a blue ocean together.
The course will create a shared understanding among the team about the current situation your organization is in and the need to change the status-quo.
Designed for busy executives in mind, this course is an efficient and effective way of developing a common-language system.
World-Class Learning for Your Team
Strengthen the strategic-thinking, innovation, and creativity of your employees and business leaders through online learning.
Interested in introducing our online course in your company? Download the brochure for more information or email us at:
Earn a Certificate of Completion
Once you have completed the ten modules of the course, you will receive a certificate of completion from Blue Ocean Academy™, the official blue ocean learning provider under the Blue Ocean Global Network, founded by Chan Kim and Renée Mauborgne.
Meet Chan Kim and Renée Mauborgne
#1 Management Thinkers in the World
Chan Kim and Renée Mauborgne are the creators of blue ocean. They are Professors of Strategy at INSEAD, one of the world’s top business schools and co-directors of the INSEAD Blue Ocean Strategy Institute.
In 2019, they were ranked the #1 Management Thinkers in the World by Thinkers50.
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