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Blue Ocean Sprint

Learn How to Leave the Competition Behind

Discover how to create a new market space and achieve sustained growth with Blue Ocean Strategy.

ENROLL NOW

Trusted by thousands of people, including from:

Blue Ocean Sprint

Learn How to Leave the Competition Behind

Discover how to create a new market space and achieve sustained growth with Blue Ocean Strategy.

ENROLL NOW

Trusted by thousands of people, including from:

THE CHALLENGES OF TODAY'S BUSINESS LANDSCAPE

Are you struggling to stay afloat in the red ocean?

 In business, the traditional competitive landscape — or 'Red Ocean' — is a battleground. It's where companies strive to outperform their rivals, to capture and maintain market share. But in this intensely competitive space, the waters become bloody, leading to diminishing profits and prospects for growth.

For leaders like you, this environment presents several challenges 

Cut-Throat Competition

Are you immersed in a red ocean industry, constantly battling for a larger slice of an already shrinking demand? Do you find yourself pitted against formidable giants in an intensely competitive marketplace? Are you feeling the tremors of disruption shaking the very foundations of your company?

Struggle for Differentiation

Can you clearly articulate your unique value proposition to your clients or stakeholders? Or are your company's offerings increasingly blending into the industry landscape, indistinguishable from a sea of competitors?

The stark reality is that a lack of a clearly differentiated strategy can trap your business in a perilous cycle of imitation. Companies, caught in this cycle, continuously adjust their offerings in reaction to competitors, rather than creating a new market space. The result is an overwhelming parity that confuses customers and hampers your growth potential.

Lack of Innovation

Are you stuck doing the same things and expecting different results? Are you finding it increasingly challenging to identify and exploit new market opportunities due to your focus on the existing competitive landscape?

In a world that's evolving at lightning speed, businesses that fail to innovate risk being left in the dust. It's not enough to keep pace with the competition; you must leap ahead. This necessitates the development of products and services that stand out from the competition, offering a leap in value for your customers.

 RETHINK THE WAY YOU DO STRATEGY

Blue Ocean Strategy:

Shifting from Competition to Creation

This is where blue ocean strategy comes in. Designed to help you create uncontested market space – ‘Blue Ocean’ – blue ocean strategy shifts your focus from competing to creating. It's about making the competition irrelevant, not beating them at their own game.  

The game-changing blue ocean approach not only offers a way out of the bloody red ocean but guides you towards a vast, untapped blue ocean, rich with growth opportunities.

Embrace an Innovative Approach to Business Strategy

The challenges of the modern business landscape require innovative solutions. The answer is not to swim harder in the red ocean, but to venture out into the blue – into untapped market spaces ripe for growth.

Blue Ocean Strategy: The Enduring Beacon of Innovation

In 2023, Blue Ocean Strategy was chosen as one of the three most important theories in the 100 years of Harvard Business Review’s publication.

Introducing Blue Ocean Sprint

A proven framework to take your business from struggling to thriving.

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Here's how our course is your guide to the blue ocean

Break from the Competition

You’ll clearly see where you are today and learn how to redefine market boundaries, breaking free from the limitations of competition. Instead of trying to be better than your competitors, you learn how to be different.

Shift in Mindset

You’ll learn how to shift your mindset from focusing on the competition to creation. Learn to see new opportunities where others see only red oceans of declining profits and growth.

Focus on Value Innovation

You’ll embrace the foundations of blue ocean strategy: value innovation - the simultaneous pursuit of differentiation and low cost, resulting in a leap in value for both you and your customers.

Create New Demand

You’ll learn the tools and frameworks to identify noncustomers and explore how to turn them into your customers. By focusing on noncustomers instead of battling competitors, you create new demand.

Identify Uncontested Market Space

You’ll learn how to seize new growth opportunities by following a systematic process with tools for new market creation. Get a roadmap to implement a strategic direction for your organization that delivers innovative solution and leave the competition behind.

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A STRATEGY TO SEIZE NEW GROWTH

Meet Chan Kim and Renée Mauborgne

#1 Management Thinkers in the World

Chan Kim and Renée Mauborgne are the creators of Blue Ocean Strategy. They are Professors of Strategy at INSEAD, one of the world’s top business schools and co-directors of the INSEAD Blue Ocean Strategy Institute. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication.

The Books that Changed the Way We Think about Strategy

Blue Ocean Strategy and Blue Ocean Shift

Chan Kim and Renée Mauborgne have been researching what it takes to break out of the red ocean of competition and generate strong profitable growth for over 30 years.

They uncovered a systematic process of achieving growth that works whether you are a cash-strapped startup, non-profit, small business, or a large, established company.

  • The books have collectively sold nearly 5 million copies worldwide
  • Blue Ocean Strategy is recognized as one of the most iconic and impactful strategy books ever written
  • Blue Ocean Shift is New York Times and #1 Wall Street Journal bestseller
  • Blue ocean strategy is taught in top business schools and nearly 3,000 universities around the world.

The Books that Changed the Way We Think about Strategy

Blue Ocean Strategy and Blue Ocean Shift

Chan Kim and Renée Mauborgne have been researching what it takes to break out of the red ocean of competition and generate strong profitable growth for over 30 years.

They uncovered a systematic process of achieving growth that works whether you are a cash-strapped startup, non-profit, small business, or a large, established company.

  • The books have collectively sold nearly 5 million copies worldwide
  • Blue Ocean Strategy is recognized as one of the most iconic and impactful strategy books ever written
  • Blue Ocean Shift is New York Times and #1 Wall Street Journal bestseller
  • Blue ocean strategy is taught in top business schools and nearly 3,000 universities around the world.

LEARN HOW TO SET YOURSELF APART

What’s Inside the Course

Dive into our introductory, self-paced online course and the companion workbook designed to empower you with the tools, frameworks, and strategies you need to chart your own blue ocean.

Learn how to unlock unparalleled growth and innovation opportunities, shaping the future of your organization in ways you never thought possible.

Blue Ocean Sprint

10 engaging modules covering the fundamentals of blue ocean strategy and blue ocean shift. Study at your own pace and access at any time for one year.

The course includes:

✔ Blue Ocean Explainer videos

10 videos introducing and covering blue ocean concepts and frameworks.

✔ Key Learning Points

Clear and easy-to-understand summaries of all key learning points for each module.

✔ Blue Ocean Case Studies Videos

A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.

✔ Real-Life Business Scenarios

Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.

✔ Assessment Quizzes

Take a quiz to help you focus on and retain the salient learning points brought out in each case study.

The Companion Workbook

Your space to apply the knowledge you gained in the online course to your business situation to get you started.

The downloadable workbook has 145 pages of additional examples, step-by-step guidelines on how to use blue ocean tools in sequence, and thought-provoking questions that will push you to think through your business scenario from a different perspective.

Take a look inside at a few pages from the workbook.

ENROLL NOW

What’s Inside the Course

Dive into our introductory, self-paced online course and the companion workbook designed to empower you with the tools, frameworks, and strategies you need to chart your own blue ocean.

Learn how to unlock unparalleled growth and innovation opportunities, shaping the future of your organization in ways you never thought possible.

Blue Ocean Sprint

10 engaging modules covering the fundamentals of blue ocean strategy and blue ocean shift. Study at your own pace and access at any time for one year.

The course includes:

✔ Blue Ocean Explainer videos

10 videos introducing and covering blue ocean concepts and frameworks.

✔ Key Learning Points

Clear and easy-to-understand summaries of all key learning points for each module.

✔ Blue Ocean Case Studies Videos

A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.

✔ Real-Life Business Scenarios

Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.

✔ Assessment Quizzes

Take a quiz to help you focus on and retain the salient learning points brought out in each case study.

The Companion Workbook

Your space to apply the knowledge you gained in the online course to your business situation to get you started.

The downloadable workbook has 145 pages of additional examples, step-by-step guidelines on how to use blue ocean tools in sequence, and thought-provoking questions that will push you to think through your business scenario from a different perspective.

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Key Benefits of Blue Ocean Sprint

Reap the Rewards: Unleash Growth and Innovation

Blue Ocean Sprint is designed to empower leaders like you to catalyze transformative growth and innovation in their organizations.

Blue Ocean Perspective

By moving away from competition-focused thinking, you start to see the vast expanse of untapped market opportunities. Instead of engaging in a zero-sum game, you focus on creating unique value, making the competition irrelevant.

Strategic Clarity

Get clear on where you are today against your competition. You’ll see the assumptions ripe for overturning and the degree of competitive convergence across existing players. You’ll have a clear baseline for assessing new ideas, fostering strategic clarity.

Proven Process for Innovation

Take the risk out of innovation initiatives by following a proven methodology for new market creation. Blue ocean strategy tools and frameworks are used by countless organizations around the world to create high value at low cost.

Innovative Thinking

Learn how to create high-value, low-cost solutions that make the competition irrelevant and create new demand. Become a go-to person for innovative ideas in your organization.

In-demand Certificate

Gain credibility in the marketplace and stand out from the crowd with a credential that attests to your understanding of the fundamentals of blue ocean strategy, its tools, and frameworks. Blue Ocean Strategy is taught in nearly 3,000 universities and business schools globally.

You’ll be in Great Company

Successful innovation calls for people trained to think differently. It’s a skill that can be learned.

Leaders from these companies are striving to innovate and create blue oceans.

Our alumni come from a wide array of companies and organizations, including startups, SMEs, Fortune 500, and nonprofits across a range of industries spanning more than 100 countries.

From Blue Ocean Sprint to Action

How leaders like you are applying their course insights

I've applied the concepts from the course to my current role as a C-Suite leader, leading my executive team to new horizons.

I've implemented a Blue Ocean Strategy at my healthcare organization, driving innovation and expanding our reach.

The course has given me the tools to evaluate my industry and find new 'Blue Oceans' for my business.

I will bring these concepts directly into my selling campaigns and customer interactions. Our industry is CAPEX heavy, where the sales cycles are longer, this approach brings value from a trusted advisor point of view. By having or holding these types of conversations with clients, it shows a different level of consultancy vs. selling.

The course provided a practical introduction to Blue Ocean Strategy, helping me reshape the strategy of my tech startup.

The course has helped me redefine my career trajectory, giving me the tools to apply for new, strategic roles.

The course has given me the confidence to start my own business, armed with a strategy that stands out in the market.

I've been able to use the course concepts to pitch new and innovative concepts to executive management.

Real customer statements from the course exit survey

Seize the Opportunity to Lead Change in Your Organization

Discover the Transformative Power of Blue Ocean Strategy

By taking this course, you're not just learning a new business strategy; you're positioning yourself to be a change agent in your organization. You'll acquire the skills to create, recognize, and seize new opportunities that could redefine your industry.

BLUE OCEAN SPRINT

$497

Instant access. One-time payment.

Blue Ocean Online Course and Workbook

  • Shift in strategic perspective
  • A model for creating strategy
  • Expertly produced world-class content
  • Practical training applicable to any industry or sector
  • Engaging, interactive experience with 24/7 access
  • In-demand certificate
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ALL SALES ARE FINAL

Helping Real People Solve Real Problems

When you enrol in the Blue Ocean Sprint online course, you’re joining thousands of C-level executives, managers, business owners, and entrepreneurs around the world committed to creating blue oceans of new market space. In other words, people like you.

LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” –

Amalia Chatzimichali

Global Account Executive, Google

An e-learning course with fun and interactive content. I strongly suggest taking this companion course alongside the books. I'm confident that you will enjoy it as much as I did.

Adnan Boz

AI Product Leader

An online course that allows companies and individuals to challenge the conventional strategic approach and explore new, untapped opportunities by creating and capturing new demand.

Constantinos Chaelis

Project Manager, UK

The Blue Ocean Practical Introduction Online Course is fantastic. Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim's and Renee Mauborgne's two books—Blue Ocean Strategy and Blue Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility Map, and To-Be Strategy Canvas. This course is valuable to anyone interested in expanding their knowledge of strategic thinking—from consultants to C-suite executives to board members—and wishing to discover new opportunities from a different perspective.

Dickson L. Louie

Lecturer, University of California, Davis

If you think blue ocean strategies are a fancy sort of differentiation strategies, that they are complex to understand and implement, or that they only apply to large businesses or organizations, you're not alone. That's what I was thinking before starting this course.

But think again. The actionable method you're looking for to get crystal-clear about your industry and competitors, find out who your potential customers are and what they really want, and map out a unique growth path ahead AND away from competition is in this course. Whatever your industry is.

In my case (one-person business coaching activity), by the end of the course, I had the bigger half of my workbook filled with the clarity I needed about my situation and a new understanding of possibilities I felt but was unsure of or just plainly missed.

On top of that, this course gives you the confidence you need to both expand your ambition and take fast action, knowing you can always iterate as you get results. I would recommend it to any entrepreneur/business person serious about expanding her/his business with a new dynamic.

Catherine Vassant

Business Coach

Earn a Certificate of Completion

Once you have completed the ten modules of the course, you will receive a certificate of completion from Blue Ocean Academy™, the official blue ocean learning provider under the Blue Ocean Global Network, founded by Chan Kim and Renée Mauborgne.

Make Your Résumé and LinkedIn Profile Stand Out

Highlight the new skills and learning you continue to develop. This certificate will help you differentiate yourself and allow you to stand apart in the marketplace.

The Growing Importance of Blue Ocean Strategy in a Rapidly Changing World

Innovative Solutions: The Key to Overcoming Business Challenges

Today, tighter profit margins, rising costs, stagnant or declining sales, inflationary pressures, and market share battles are hitting industries across the board. In these trying economic times, creativity and a shift in thinking are vital to achieving innovation at lower costs, transforming innovative solutions from a luxury to a necessity.

Are you ready to leave the red ocean behind and venture into the blue?

Chart a New Course - Begin Your Blue Ocean Sprint Today

Create innovative solutions and revolutionize your strategic approach to business.

BLUE OCEAN SPRINT

$497

Instant access. One-time payment.

Blue Ocean Online Course and Workbook

  • Shift in strategic perspective
  • A model for creating strategy
  • Expertly produced world-class content
  • Practical training applicable to any industry or sector
  • Engaging, interactive experience with 24/7 access
  • In-demand certificate
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ALL SALES ARE FINAL

From the Perspective of Your Peers

Course-Takers Share Their Biggest Takeaways

What are executives, managers, startup founders, and small business owners' big ‘aha’ moments after taking the course

Creating new strategies does not need to be complicated.

New strategy requires new perspectives. A blue ocean shift can come from the shift in perspectives and strategy guided by the systematic use of the tools provided in this training series.

Blue ocean market creation is a structured process that all organizations can implement.

Think different, look for what (and who) we didn’t consider before. Challenge the status quo.

The alignment of the value, profit, and people propositions around both differentiation and low cost builds sustainability.

There is a systemic way to the blue ocean of opportunities and it is a better investment of time when seeking growth.

Creativity and market differentiation are possible through systematic process and frameworks.

I wish I did this 15 years ago :)

It's not really that hard... with the right tools!!

Real customer statements from the course exit survey

Create Your Business Strategy with the Blue Ocean Approach

Is the relentless march of technological advancements, including AI, threatening your stronghold in the market? In the fiercely competitive business world, traditional tactics are no longer sufficient. Outperforming rivals in a saturated market is a daunting, often diminishing task. What if you could shift the paradigm? What if you could create uncontested market space that makes the competition irrelevant?

Stand Apart from Competition with Blue Ocean Sprint

Blue Ocean Strategy is about creating and capturing new demand, breaking away from the competition, and making strategic moves that result in powerful leaps in value for both the company and its customers.

Take action today – Start your Blue Ocean Sprint

Enroll Your Team

Find out how you can provide this world-class training for your team

Frequently Asked Questions

Still have questions? Contact us at [email protected]

Real-Life Business Breakthroughs through Blue Ocean Strategy

These companies created blue oceans in highly competitive industries

CitizenM: Creating a New Market Space in the Highly Competitive Hotel Industry

The hotel industry is extremely overcrowded, so how did citizenM stand apart? Co-founder of citizenM, Michael Levie, explains how a blue ocean shift led the hotel chain to occupancy rates of 90% while enjoying 40% lower costs and the highest guest-ranking scores in the industry by opening up the market space of affordable luxury hotels.

Video Poster Image
Video Poster Image

Wawa: Achieving Explosive Growth through Blue Ocean Shift

When Wawa found itself in a 'red ocean' of competition following the financial crisis in 2007/8, it changed strategy; it made a blue ocean shift.

Howard Stoeckel, Vice Chairman and former CEO of Wawa, explains how the company went from being a gas station and convenience store that happened to sell food to a restaurant that happened to sell fuel and convenience goods to more than 600 million customers a year.

Real-Life Business Breakthroughs through Blue Ocean Strategy

These companies created blue oceans in highly competitive industries

Video Poster Image

CitizenM: Creating a New Market Space in the Highly Competitive Hotel Industry

The hotel industry is extremely overcrowded, so how did citizenM stand apart? Co-founder of citizenM, Michael Levie, explains how a blue ocean shift led the hotel chain to occupancy rates of 90% while enjoying 40% lower costs and the highest guest-ranking scores in the industry by opening up the market space of affordable luxury hotels.

Video Poster Image

Wawa: Achieving Explosive Growth through Blue Ocean Shift

When Wawa found itself in a 'red ocean' of competition following the financial crisis in 2007/8, it changed strategy; it made a blue ocean shift.

Howard Stoeckel, Vice Chairman and former CEO of Wawa, explains how the company went from being a gas station and convenience store that happened to sell food to a restaurant that happened to sell fuel and convenience goods to more than 600 million customers a year.

Chart a New Course - Start Your Blue Ocean Sprint Today

Create innovative solutions and revolutionize your strategic approach to business.

BLUE OCEAN SPRINT

Blue Ocean Online Course and Workbook

$497

  • Shift in strategic perspective
  • A model for creating strategy
  • Expertly produced world-class content
  • Practical training applicable to any industry or sector
  • Engaging, interactive experience with 24/7 access
  • In-demand certificate
ENROLL NOW
ALL SALES ARE FINAL

Need help or have questions?

Check out our FAQ section above or email us at [email protected]

We’re happy to answer any questions you have!