An on-demand online course for leaders responsible for business growth in their companies
BLUE OCEANÂ SPRINT
Learn how to leave the competition behind. Discover how to create a new market space with Blue Ocean Strategy.
âLOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!â â Amalia C., Google
ENROLL NOW!Trusted by thousands of people, including from:
Are you struggling to stay afloat in the red ocean?
 In business, the traditional competitive landscape â or 'Red Ocean' â is a battleground. It's where companies strive to outperform their rivals, to capture and maintain market share. But in this intensely competitive space, the waters become bloody, leading to diminishing profits and prospects for growth.
For leaders like you, this environment presents several challenges
Cut-Throat Competition
Are you immersed in a red ocean industry, constantly battling for a larger slice of an already shrinking demand? Do you find yourself pitted against formidable giants in an intensely competitive marketplace? Are you feeling the tremors of disruption shaking the very foundations of your company?
Struggle for Differentiation
Can you clearly articulate your unique value proposition to your clients or stakeholders? Or are your company's offerings increasingly blending into the industry landscape, indistinguishable from a sea of competitors?
The stark reality is that a lack of a clearly differentiated strategy can trap your business in a perilous cycle of imitation. Companies, caught in this cycle, continuously adjust their offerings in reaction to competitors, rather than creating a new market space. The result is an overwhelming parity that confuses customers and hampers your growth potential.
Lack of Innovation
Are you stuck doing the same things and expecting different results? Are you finding it increasingly challenging to identify and exploit new market opportunities due to your focus on the existing competitive landscape?
In a world that's evolving at lightning speed, businesses that fail to innovate risk being left in the dust. It's not enough to keep pace with the competition; you must leap ahead. This necessitates the development of products and services that stand out from the competition, offering a leap in value for your customers.
 RETHINK THE WAY YOU DO STRATEGY
Blue Ocean Strategy:
Shift from Competing to Creating
This is where blue ocean strategy comes in. Designed to help you create uncontested market space â âBlue Oceanâ â blue ocean strategy shifts your focus from competing to creating. It's about making the competition irrelevant, not beating them at their own game. Â
The game-changing blue ocean approach not only offers a way out of the bloody red ocean but guides you towards a vast, untapped blue ocean, rich with growth opportunities.
Embrace an Innovative Approach to Business Strategy
The challenges of the modern business landscape require innovative solutions. The answer is not to swim harder in the red ocean, but to venture out into the blue – into untapped market spaces ripe for growth.
Blue Ocean Strategy: The Enduring Beacon of Innovation
In 2023, Blue Ocean Strategy was chosen as one of the three most important theories in the 100 years of Harvard Business Review’s publication.
Introducing BLUE OCEAN SPRINT
Learn how to take your business from struggling to thriving, fast.
Here's how our course is your guide to the blue ocean
Break from the Competition
You’ll clearly see where you are today and learn how to redefine market boundaries, breaking free from the limitations of competition. Instead of trying to be better than your competitors, you learn how to be different.
Shift in Mindset
You’ll learn how to shift your mindset from focusing on the competition to creation. Learn to see new opportunities where others see only red oceans of declining profits and growth.
Focus on Value Innovation
You’ll embrace the foundations of blue ocean strategy: value innovation - the simultaneous pursuit of differentiation and low cost, resulting in a leap in value for both you and your customers.
Create New Demand
You’ll learn the tools and frameworks to identify noncustomers and explore how to turn them into your customers. By focusing on noncustomers instead of battling competitors, you create new demand.
Identify Uncontested Market Space
You’ll learn how to seize new growth opportunities by following a systematic process with tools for new market creation. Get a roadmap to implement a strategic direction for your organization that delivers innovative solution and leave the competition behind.
A STRATEGY TO SEIZE NEW GROWTH
Meet Chan Kim and Renée Mauborgne
#1 Management Thinkers in the World
Chan Kim and Renée Mauborgne are the creators of Blue Ocean Strategy. They are Professors of Strategy at INSEAD, one of the world’s top business schools and co-directors of the INSEAD Blue Ocean Strategy Institute. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication.
Blue Ocean Strategy: The Enduring Beacon of Innovation
In 2022, Harvard Business Review selected Blue Ocean Strategy as one of the most innovative articles in practice over the last 100 years of its publication.
In 2023, Blue Ocean Strategy was chosen as one of the three most important theories in the 100 years of Harvard Business Reviewâs publication. The authors, Chan Kim and RenĂ©e Mauborgne, were selected as two of the four leading thinkers, along with Michael Porter for Competitive Strategy and the late Clayton Christensen for Disruptive Innovation.
In 2019, Chan Kim and Renee Mauborgne were named the #1 Management Thinkers in the World by Thinkers50.
LEARN HOW TO SET YOURSELF APART
Key Benefits of Blue Ocean Sprint
Reap the Rewards: Unleash Growth and Innovation
Blue Ocean Sprint is designed to empower leaders like you to catalyze transformative growth and innovation in their organizations.
Blue Ocean Perspective
By moving away from competition-focused thinking, you start to see the vast expanse of untapped market opportunities. Instead of engaging in a zero-sum game, you focus on creating unique value, making the competition irrelevant.
Strategic Clarity
Get clear on where you are today against your competition. You’ll see the assumptions ripe for overturning and the degree of competitive convergence across existing players. You’ll have a clear baseline for assessing new ideas, fostering strategic clarity.
Proven Process for Innovation
Take the risk out of innovation initiatives by following a proven methodology for new market creation. Blue ocean strategy tools and frameworks are used by countless organizations around the world to create high value at low cost.
Innovative Thinking
Learn how to create high-value, low-cost solutions that make the competition irrelevant and create new demand. Become a go-to person for innovative ideas in your organization.
In-demand Certificate
Gain credibility in the marketplace and stand out from the crowd with a credential that attests to your understanding of the fundamentals of blue ocean strategy, its tools, and frameworks. Blue Ocean Strategy is taught in nearly 3,000 universities and business schools globally.
You’ll be in Great Company
Successful innovation calls for people trained to think differently. It’s a skill that can be learned.
Leaders from these companies are striving to innovate and create blue oceans.
Our alumni come from a wide array of companies and organizations, including startups, SMEs, Fortune 500, and nonprofits across a range of industries spanning more than 100 countries.
How Leaders Like You Are Applying Their Course Insights
I've applied the concepts from the course to my current role as a C-Suite leader, leading my executive team to new horizons.
I've implemented a Blue Ocean Strategy at my healthcare organization, driving innovation and expanding our reach.
The course has given me the tools to evaluate my industry and find new 'Blue Oceans' for my business.
I will bring these concepts directly into my selling campaigns and customer interactions. Our industry is CAPEX heavy, where the sales cycles are longer, this approach brings value from a trusted advisor point of view. By having or holding these types of conversations with clients, it shows a different level of consultancy vs. selling.
The course provided a practical introduction to Blue Ocean Strategy, helping me reshape the strategy of my tech startup.
The course has helped me redefine my career trajectory, giving me the tools to apply for new, strategic roles.
The course has given me the confidence to start my own business, armed with a strategy that stands out in the market.
I've been able to use the course concepts to pitch new and innovative concepts to executive management.
Seize the Opportunity to Lead Change in Your Organization
By taking this course, you're not just learning a new business strategy; you're positioning yourself to be a change agent in your organization. You'll acquire the skills to create, recognize, and seize new opportunities that could redefine your industry.
BLUE OCEAN SPRINT
ALL SALES ARE FINAL
Helping Real People Solve Real Problems
When you enrol in the Blue Ocean Sprint online course, youâre joining thousands of C-level executives, managers, business owners, and entrepreneurs around the world committed to creating blue oceans of new market space. In other words, people like you.
LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” –
Amalia Chatzimichali
Global Account Executive, Google
An e-learning course with fun and interactive content. I strongly suggest taking this companion course alongside the books. I'm confident that you will enjoy it as much as I did.
Adnan Boz
AI Product Leader
An online course that allows companies and individuals to challenge the conventional strategic approach and explore new, untapped opportunities by creating and capturing new demand.
Constantinos Chaelis
Project Manager, UK
The Blue Ocean Practical Introduction Online Course is fantastic. Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim's and Renee Mauborgne's two books—Blue Ocean Strategy and Blue Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility Map, and To-Be Strategy Canvas. This course is valuable to anyone interested in expanding their knowledge of strategic thinking—from consultants to C-suite executives to board members—and wishing to discover new opportunities from a different perspective.
Dickson L. Louie
Lecturer, University of California, Davis
If you think blue ocean strategies are a fancy sort of differentiation strategies, that they are complex to understand and implement, or that they only apply to large businesses or organizations, you're not alone. That's what I was thinking before starting this course.
But think again. The actionable method you're looking for to get crystal-clear about your industry and competitors, find out who your potential customers are and what they really want, and map out a unique growth path ahead AND away from competition is in this course. Whatever your industry is.
In my case (one-person business coaching activity), by the end of the course, I had the bigger half of my workbook filled with the clarity I needed about my situation and a new understanding of possibilities I felt but was unsure of or just plainly missed.
On top of that, this course gives you the confidence you need to both expand your ambition and take fast action, knowing you can always iterate as you get results. I would recommend it to any entrepreneur/business person serious about expanding her/his business with a new dynamic.
Catherine Vassant
Business Coach
Earn a Certificate of Completion
Once you have completed the ten modules of the course, you will receive a certificate of completion from Blue Ocean Academy™, the official blue ocean learning provider under the Blue Ocean Global Network, founded by Chan Kim and Renée Mauborgne.
Make Your Résumé and LinkedIn Profile Stand Out
Highlight the new skills and learning you continue to develop. This certificate will help you differentiate yourself and allow you to stand apart in the marketplace.
The Growing Importance of Blue Ocean Strategy in a Rapidly Changing World
Innovative Solutions: The Key to Overcoming Business Challenges
Today, tighter profit margins, rising costs, stagnant or declining sales, inflationary pressures, and market share battles are hitting industries across the board. In these trying economic times, creativity and a shift in thinking are vital to achieving innovation at lower costs, transforming innovative solutions from a luxury to a necessity.
Are you ready to leave the red ocean behind and venture into the blue?
Chart a New Course -Â Begin Today
Create innovative solutions and revolutionize your strategic approach to business.
BLUE OCEAN SPRINT
ALL SALES ARE FINAL
From the Perspective of Your Peers
Course-Takers Share Their Biggest Takeaways
What are executives, managers, startup founders, and small business owners' big âahaâ moments after taking the course
Creating new strategies does not need to be complicated.
New strategy requires new perspectives. A blue ocean shift can come from the shift in perspectives and strategy guided by the systematic use of the tools provided in this training series.
Blue ocean market creation is a structured process that all organizations can implement.
Think different, look for what (and who) we didnât consider before. Challenge the status quo.
The alignment of the value, profit, and people propositions around both differentiation and low cost builds sustainability.
There is a systemic way to the blue ocean of opportunities and it is a better investment of time when seeking growth.
Creativity and market differentiation are possible through systematic process and frameworks.
I wish I did this 15 years ago :)
It's not really that hard... with the right tools!!
Real customer statements from the course exit survey
Chart a New Course -Â Begin Today
Create innovative solutions and revolutionize your strategic approach to business.
BLUE OCEAN SPRINT
ALL SALES ARE FINAL
Create Your Business Strategy with the Blue Ocean Approach
Is the relentless march of technological advancements, including AI, threatening your stronghold in the market? In the fiercely competitive business world, traditional tactics are no longer sufficient. Outperforming rivals in a saturated market is a daunting, often diminishing task. What if you could shift the paradigm? What if you could create uncontested market space that makes the competition irrelevant?
Stand Apart from Competition with Blue Ocean Sprint
Blue Ocean Strategy is about creating and capturing new demand, breaking away from the competition, and making strategic moves that result in powerful leaps in value for both the company and its customers.
Take action today â Start your Blue Ocean Sprint.
Frequently Asked Questions
How much time do I have to complete the course?
Do you offer educational discounts?
How long does it take to complete the training?
Are there any other online blue ocean courses out there?
Is now the right time to be investing in my education?
Is the course endorsed by the authors?
Can I stop the course and resume it at a later point?
If I register today, how quickly can I access the course?
Do I need any preparation to start the course?
I've read the books. Do I still need the course?
Iâm well versed with the theory. Does this course offer practical knowledge?
What are the payment options?
Who is taking this course?
I want to buy the course for my team. What are my payment options?
Can I access the course on a mobile device?
Still have questions? Contact us at [email protected]
Need help or have questions?
Check out our FAQ section above or email us at [email protected]
Weâre happy to answer any questions you have!