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Create a powerful business strategy in a risk-minimizing, opportunity-maximizing way by following a proven set of blue ocean tools and frameworks.

Chan Kim & Renée Mauborgne spent decades developing a set of analytical tools and frameworks in an attempt to make the formulation and execution of blue ocean strategy systematic and actionable.

In this FREE introductory toolkit, we will introduce you to some of the key concepts, tools, and frameworks of blue ocean strategy and blue ocean shift, including:

  • What is Blue Ocean Strategy?
  • Red vs Blue Oceans
  • Value Innovation
  • Strategy Canvas
  • Four Actions Framework
  • 6 Paths Framework
  • 3 Tiers of Noncustomers
  • Buyer Utility Map
Placeholder Image
Placeholder Image

Create a powerful business strategy in a risk-minimizing, opportunity-maximizing way by following a proven set of blue ocean tools and frameworks.

Chan Kim & Renée Mauborgne spent decades developing a set of analytical tools and frameworks in an attempt to make the formulation and execution of blue ocean strategy systematic and actionable.

In this FREE introductory toolkit, we will introduce you to some of the key concepts, tools, and frameworks of blue ocean strategy and blue ocean shift, including:

  • What is Blue Ocean Strategy?
  • Red vs Blue Oceans
  • Value Innovation
  • Strategy Canvas
  • Four Actions Framework
  • ERRC Grid
  • 6 Paths Framework
  • PMS Map
  • 3 Tiers of Noncustomers
  • Buyer Utility Map