Blue Ocean Studio™
Your essential companion to creating new market space
Blue Ocean Studio™ is an interactive and collaborative platform that will guide you through the proven blue ocean tools and process to help you stand apart from the competition.
Capture in one simple picture the current strategic landscape
The As-Is Strategy Canvas is a powerful visual tool that depicts the way a business configures its offering to buyers in relation to those of its competitors. It's just one of many indispensable blue ocean tools in Blue Ocean Studio™. Check out our User Guide for more videos.
Helping real people solve real problems
When you build your strategy in Blue Ocean Studio™, you’re joining thousands of C-level executives, entrepreneurs, business owners, and managers around the world. In other words, people like you.
❝ A very powerful platform. The Studio improved our agency strategy planning at an extremely low cost since we could all work from our respective branch offices.❞
Jeff C, Group Sales Manager
❝ Blue Ocean Studio made our strategic discussions highly effective and more productive than they would have been otherwise. ❞
Kenny L, Life Planner Advisor
❝ The step-by-step guidelines, learning and applications were transformative in helping us restructure our company-wide recruitment plan. I really enjoyed the platform! ❞
Teng K, HR Director
❝ What a brilliant tool! It makes it so easy to move through the whole process. Loved it! ❞
Maria U, Business Coach
❝ The Studio proved to be a great tool for exploring blue ocean tools, providing fantastic business insights. ❞
Andrew N, Managing Director
❝ Extremely impressive platform. It really helped our understanding of the big picture, solved a host of problems and revealed new opportunities.
Thomas L, Sales Manager
Get an objective view of the current state of play in your industry
Understand where you are now compared to your competition.
Draw one simple picture that captures your overall strategy and puts everyone on the same page. Use Blue Ocean Studio™ to draw a strategy canvas that captures the key competing factors your industry or target industry competes on and invests in. Identify and agree on the need for change. The strategy canvas will show you if your strategy imitates or diverges from the competition.
Reconstruct market boundaries
Create commercially compelling new market space
Use the six paths framework in Blue Ocean Studio™ to systematically see opportunities and generate practical, real-world blue ocean options.
Develop alternative strategic options
Use the four actions framework in Blue Ocean Studio™ to develop alternative strategic options that achieve differentiation AND low cost simultaneously, by eliminating, reducing, raising and creating key factors.
Apply the tools, collaborate with your team, and transform your business
Explore the key features
Collaborate and communicate securely and with ease as you develop your strategy
Frequently asked questions
Who can collaborate with me on my project in Blue Ocean Studio™?
Do I need any specialist knowledge to use Blue Ocean Studio™?
What is your refund policy?
How do the subscriptions work?
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What happens to my projects once I cancel my subscription?
If I subscribe today, how quickly can I access Blue Ocean Studio™?
I want to buy the subscription to the Blue Ocean Studio™ for my team. What are my payment options?
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Still have questions? Contact us at [email protected]