Blue Ocean Studio™ User Guide
How to Navigate the Blue Ocean Studio™ Dashboard
Additional Learning Resources
Five Steps to Making a Blue Ocean Shift
Systematic steps to maximize your chances of hitting the bullseye
7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind
These business strategy examples will inspire you to rethink your business
Why Technology Innovation Only Counts When Linked to Buyer Value
Technology innovation can make a splash but don’t expect it to create new markets if you haven’t figured in value innovation
Get Started
Subscribe to Blue Ocean Studio™ and jump-start your strategic planning process. Use the proven tools of Blue Ocean Strategy and stand apart in the crowded marketplace.
Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™
Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.
