Blue Ocean Studio™ User Guide
How to Use the Six Paths Framework in Blue Ocean Studio™
About the Six Paths Framework
Six ways to develop your blue ocean strategy
The Six Paths Framework is a systematic approach that helps you to break away from conventional thinking by shifting your perspective to open up a new value-cost frontier. Instead of looking within conventional boundaries, the six paths framework helps you to look across alternative industries, across strategic groups, across buyer groups, across complementary product and service offerings, across the functional-emotional orientation of an industry, and even across time. This process will enable you to gain insights into how to reconstruct conventional boundaries to open new demand. Even if you may not gain insights for a specific path, it is important that you explore every path to gain insights into new demand.
Additional Learning Resources
6 Proven Ways to Be More Creative Systematically
Why creativity is essential to strategic success
How to Think Outside the Box in Business
A blue ocean approach to out-of-the-box thinking
7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind
These business strategy examples will inspire you to rethink your business
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Subscribe to Blue Ocean Studio™ and jump-start your strategic planning process. Use the proven tools of Blue Ocean Strategy and stand apart in the crowded marketplace.
Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™
Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.
