Blue Ocean Studio™ User Guide
How to Use the Three Tiers of Noncustomers tool in Blue Ocean Studio™
About the Three Tiers of Noncustomers
Create new demand
The Three Tiers of Noncustomers provides successively wider lenses to view the ocean of noncustomers, and the total demand landscape, that you could tap into to identify new demand.
The Three Tiers of Noncustomers framework helps you to identify soon-to-be noncustomers, refusing noncustomers and unexplored noncustomers.
Identifying the commonalities across or within the tiers, can create the greatest new demand.
Additional Learning Resources
Customers First? How About Noncustomers First?
Why you need to identify the demand that exists beyond your industry
How to Be a Blue Ocean Strategist in a Post-pandemic World
How a blue ocean mindset uncovers hidden opportunities amid the Covid-era economic crisis
How to Think Outside the Box in Business
A blue ocean approach to out-of-the-box thinking
Get Started
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Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™
Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.
