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Blue Ocean Studio™ User Guide

How to Use the To-Be Strategy Canvas in Blue Ocean Studio™

 
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About the To-Be Strategy Canvas

Visualize how a blue ocean move breaks away from the existing red ocean reality

A blue ocean strategic move consists of three characteristics:

- Focus - it shows focus on a few key factors of competition rather than spreading resources thinly among too many factors.

- Divergence - a To-Be strategic profile diverges from the competition's offering and extends beyond the rest of the profiles because it creates new factors that the industry has never seen before.

- Compelling tagline - a To-Be strategic profile can be described through a compelling tagline that distills the strategy into words and captures people's imagination

Additional Learning Resources

Think Different: Apple’s Blue Ocean Formula for Success

The strategic thinking behind the world’s most innovative company

Learn more

Why Shift from Red Oceans to Blue Oceans

Shifting from red to blue oceans is more important now than ever

Learn more

The Rising Importance of Value Innovation for Creating New Growth

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation

Learn more

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Subscribe to Blue Ocean Studio™ and jump-start your strategic planning process. Use the proven tools of Blue Ocean Strategy and stand apart in the crowded marketplace. 

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Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™

Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.

Buy the book
Buy the book