Blue Ocean Studio™ User Guide
How to Use the To-Be Strategy Canvas in Blue Ocean Studio™
About the To-Be Strategy Canvas
Visualize how a blue ocean move breaks away from the existing red ocean reality
A blue ocean strategic move consists of three characteristics:
- Focus - it shows focus on a few key factors of competition rather than spreading resources thinly among too many factors.
- Divergence - a To-Be strategic profile diverges from the competition's offering and extends beyond the rest of the profiles because it creates new factors that the industry has never seen before.
- Compelling tagline - a To-Be strategic profile can be described through a compelling tagline that distills the strategy into words and captures people's imagination.
Additional Learning Resources
Think Different: Apple’s Blue Ocean Formula for Success
The strategic thinking behind the world’s most innovative company
Why Shift from Red Oceans to Blue Oceans
Shifting from red to blue oceans is more important now than ever
The Rising Importance of Value Innovation for Creating New Growth
With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation
Get Started
Subscribe to Blue Ocean Studio™ and jump-start your strategic planning process. Use the proven tools of Blue Ocean Strategy and stand apart in the crowded marketplace.
Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™
Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.
