Blue Ocean Studio™ User Guide
How To Use the Buyer Utility Map in Blue Ocean Studio™
About the Buyer Utility Map
Discover Your Buyers Pain Points
The Buyer Utility Map helps you to see that almost every industry, strategic group or business has significant problems worth solving.
The Buyer Utility Map outlines the full range of experiences buyers have in using your or the target industry's, strategic group's or business' products and services.
The process of constructing the Buyer Utility Map reveals the problems the industry has failed to address, highlighting pain points worth solving and, conversely, the levers that could be pulled to address them and unlock exceptional utility.
Additional Learning Resources
How to Turn Your Customers’ Pain Points into Opportunities
See how your industry is blocking utility for buyers with the Buyer Utility Map
How Go-Jek Is Creating a Blue Ocean in One of The World’s Most Congested Cities
A blue ocean strategy example in Indonesia
Segway Case Study: Avoiding the Fate of the Segway Electric Scooter
Value innovation vs tech innovation: lessons from the Segway electric scooter
Get Started
Subscribe to Blue Ocean Studio™ and jump-start your strategic planning process. Use the proven tools of Blue Ocean Strategy and stand apart in the crowded marketplace.
Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™
Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.
