Blue Ocean Studio™ User Guide
How to Create Projects in Blue Ocean Studio™
Additional Learning Resources
The Three Key Components of a Successful Blue Ocean Shift
How the right perspective, practical tools and a humanistic process can help you shift to a blue ocean
7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind
These business strategy examples will inspire you to rethink your business
A Blue Ocean Compass for Your Post-Covid Strategy
Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback
Get Started
Subscribe to Blue Ocean Studio™ and jump-start your strategic planning process. Use the proven tools of Blue Ocean Strategy and stand apart in the crowded marketplace.
Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™
Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.