Blue Ocean Studio™ User Guide
How to Use the ERRC Grid in Blue Ocean Studio™
About the ERRC Grid
Achieving value innovation
The Eliminate-Raise-Reduce-Create Grid or the ERRC Grid is a supplementary analytic tool to the Four Actions Framework.
It allows you to translate the insights and observations gained from the Six Paths Framework and field exploration into concrete and actionable blue ocean strategic options.
It is built on four key questions from the Four Actions Framework:
- Which factors that the industry has long competed on should be ELIMINATED;
- Which factors should be REDUCED WELL BELOW the industry's standard;
- Which factors should be RAISED WELL ABOVE the industry standard;
- Which factors should be CREATED that the industry never offered.
Eliminating and Reducing provides insights into how to lower your cost structure while Raising and Creating drives you to create a leap in buyer value.
The ERRC Grid helps you to develop concrete and actionable blue ocean strategic options that break away from the competition and pursue both differentiation and low cost to value innovate.
Additional Learning Resources
Blue Ocean Strategy in the Hotel Industry
How citizenM created new market space in an overcrowded industry
Why You Should Eliminate and Reduce to Find New Blue Oceans
A group of behavioral scientists helps explain why the value innovation process works
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Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™
Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.
