Subscribe now

Blue Ocean Studio™ User Guide

How to Add Tools in Blue Ocean Studio™

 
Learn more about Blue Ocean Studio™

Additional Learning Resources

Red Ocean Vs Blue Ocean Strategy

Fundamental differences between red ocean strategy and blue ocean strategy

Learn more

7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind

These business strategy examples will inspire you to rethink your business

Learn more

The Three Key Components of a Successful Blue Ocean Shift

How the right perspective, practical tools and a humanistic process can help you shift to a blue ocean

Learn more

Get Started

Subscribe to Blue Ocean Studio™ and jump-start your strategic planning process. Use the proven tools of Blue Ocean Strategy and stand apart in the crowded marketplace. 

Subscribe now

 

Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™

Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.

Buy the book
Buy the book