Blue Ocean Studio™ User Guide
How to Use the Pioneer-Migrator-Settler Map in Blue Ocean Studio™
About the PMS Map
Plot your company’s current and planned portfolios
Assessing your product/service offerings according to how much innovative value they offer buyers lets you see how strategically vulnerable or healthy your portfolio really is. The pioneer-migrator-setter map is divided into three segments: pioneers, migrators, and settlers.
The pioneer-migrator-settler map tool guides you to target the area where you have the most to gain by the blue ocean journey and helps you select the right scope for your blue ocean initiative
Additional Learning Resources
Select the Right Strategic Initiatives to Plan Your Company’s Future Growth
How to manage your corporate portfolio
7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind
These business strategy examples will inspire you to rethink your business
The Three Key Components of a Successful Blue Ocean Shift
How the right perspective, practical tools and a humanistic process can help you shift to a blue ocean
Get Started
Subscribe to Blue Ocean Studio™ and jump-start your strategic planning process. Use the proven tools of Blue Ocean Strategy and stand apart in the crowded marketplace.
Blue Ocean Shift and Blue Ocean Strategy: Your essential companion to Blue Ocean Studio™
Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process in Blue Ocean Studio, apply the tools and frameworks to your organization and make your competition irrelevant.
