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Blue Ocean Studio™

Powerful tools to create your business strategy

Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.

 

"Extremely impressive platform. It really helped our understanding of the big picture, solved a host of problems, and revealed new opportunities."

 

"Extremely impressive platform. It really helped our understanding of the big picture, solved a host of problems, and revealed new opportunities."

Blue Ocean Studio®

Powerful tools to create your business strategy

Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.

Get started now
Trusted by hundreds of organizations around the world, big and small

 

Trusted by hundreds of organizations around the world, big and small
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Blue Ocean Studio™

Your essential companion to creating new market space 

Blue Ocean Studio™ is an interactive and collaborative platform that will guide you through the proven blue ocean tools and process to help you stand apart from the competition.

 
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Powered by the proven tools for new market creation

Blue Ocean Studio™ is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process, apply the tools and frameworks to your organization and make your competition irrelevant.

  • Blue Ocean Strategy and Blue Ocean Shift have collectively sold nearly 5 million copies worldwide.
  • The methodology that is applied by countless organizations in a myriad of industries.
  • The books that forever changed the field of strategy.
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Powered by the proven tools for new market creation

Blue Ocean Studio® is powered by the tools and frameworks introduced in the two bestselling books by INSEAD Professors of Strategy and #1 Management Thinkers in the World, Chan Kim and Renee Mauborgne. Follow a guided process, apply the tools and frameworks to your organization and make your competition irrelevant.

  • Blue Ocean Strategy and Blue Ocean Shift have collectively sold nearly 4.5 million copies worldwide.
  • The methodology that is applied by countless organizations in a myriad of industries.
  • The books that forever changed the field of strategy.
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Capture in one simple picture the current strategic landscape

The As-Is Strategy Canvas is a powerful visual tool that depicts the way a business configures its offering to buyers in relation to those of its competitors. It's just one of many indispensable blue ocean tools in Blue Ocean Studio™. Check out our User Guide for more videos.

 
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Helping real people solve real problems

When you build your strategy in Blue Ocean Studio™, you’re joining thousands of C-level executives, entrepreneurs, business owners, and managers around the world. In other words, people like you.

❝ A very powerful platform. The Studio improved our agency strategy planning at an extremely low cost since we could all work from our respective branch offices.❞

Jeff C, Group Sales Manager

❝ Blue Ocean Studio made our strategic discussions highly effective and more productive than they would have been otherwise. ❞

Kenny L, Life Planner Advisor

❝ The step-by-step guidelines, learning and applications were transformative in helping us restructure our company-wide recruitment plan. I really enjoyed the platform! ❞

Teng K, HR Director

❝ What a brilliant tool! It makes it so easy to move through the whole process. Loved it! ❞

Maria U, Business Coach

❝ The Studio proved to be a great tool for exploring blue ocean tools, providing fantastic business insights. ❞

Andrew N, Managing Director

❝ Extremely impressive platform. It really helped our understanding of the big picture, solved a host of problems and revealed new opportunities.

Thomas L, Sales Manager

Create or transform your strategy

Use blue ocean tools sequentially to create a business model that delivers a leap in value for your buyers. Or use them individually to solve a specific problem.

Choose the right place to start

Scope out your initiative

Determine which areas have the potential to grow – work out which business or product/service offering you’re going to tackle. The pioneer-migrator-settler map in Blue Ocean Studio™ will help you assess your current portfolio of businesses or offerings. You’ll gain a clear picture of whether you have a stream of value innovating offerings or not and the prospects for growth.

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Create or transform your strategy

Use blue ocean tools sequentially to create a business model that delivers a leap in value for your buyers. Or use them individually to solve a specific problem.

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Choose the right place to start

Scope out your initiative

Determine which areas have the potential to grow – work out which business or product/service offering you’re going to tackle. The pioneer-migrator-settler map in Blue Ocean Studio® will help you assess your current portfolio of businesses or offerings. You’ll gain a clear picture of whether you have a stream of value innovating offerings or not and the prospects for growth.

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Get an objective view of the current state of play in your industry

Understand where you are now compared to your competition.

Draw one simple picture that captures your overall strategy and puts everyone on the same page. Use Blue Ocean Studio™ to draw a strategy canvas that captures the key competing factors your industry or target industry competes on and invests in. Identify and agree on the need for change. The strategy canvas will show you if your strategy imitates or diverges from the competition.

Imagine where you could be

Discover the pain points of your buyers

Identify the specific pain points your industry is imposing on buyers. Turn these pain points into opportunities to unlock unprecedented value. The buyer utility map will help you see which problems are waiting to be solved that your industry has failed to address.

Identify the total demand you can unlock

Don’t compete for existing customers. Create new demand and grow your industry by unlocking new utility for your noncustomers. Work through the three tiers of noncustomers in Blue Ocean Studio™ to identify the total demand you can unlock.

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Imagine where you could be

Discover the pain points of your buyers

Identify the specific pain points your industry is imposing on buyers. Turn these pain points into opportunities to unlock unprecedented value. The buyer utility map will help you see which problems are waiting to be solved that your industry has failed to address.

Identify the total demand you can unlock

Don’t compete for existing customers. Create new demand and grow your industry by unlocking new utility for your noncustomers. Work through the three tiers of noncustomers in Blue Ocean Studio® to identify the total demand you can unlock.

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Reconstruct market boundaries

Create commercially compelling new market space

Use the six paths framework in Blue Ocean Studio™ to systematically see opportunities and generate practical, real-world blue ocean options.

Develop alternative strategic options

Use the four actions framework in Blue Ocean Studio™ to develop alternative strategic options that achieve differentiation AND low cost simultaneously, by eliminating, reducing, raising and creating key factors.

Select and launch your blue ocean move

Decide which potential blue ocean opportunity to pursue and launch

Conduct a blue ocean fair with your team to select the blue ocean move. Draw your to-be strategy canvas in Blue Ocean Studio™ to finalize the business model that will deliver a leap in value for buyers and your company. Launch.

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Select and launch your blue ocean move

Decide which potential blue ocean opportunity to pursue and launch

Conduct a blue ocean fair with your team to select the blue ocean move. Draw your to-be strategy canvas in Blue Ocean Studio® to finalize the business model that will deliver a leap in value for buyers and your company. Launch.

Apply the tools, collaborate with your team, and transform your business 

Guide your team through a step-by-step process

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Use the tools to scope your project, visualize your current situation, discover your buyers' pain points, assess the demand potential, reconstruct market boundaries, and decide which blue ocean opportunity to pursue. Build your team’s confidence as you move through the steps and ensure their ownership of the initiative.

Co-create with your team on a project, present it to your executive team. Invite them to a blue ocean fair to vote on the best blue ocean move directly inside Blue Ocean Studio™. Ensure executive team commitment to a selected blue ocean move and rally your organization behind the new strategy. Build consensus on the need for change from the beginning.

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Reduce the risk of failure

Collaborate seamlessly with your team in real time

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Blue Ocean Studio™ makes it easy to work with your team to create a blue ocean strategy. Create a project, invite your team as collaborators, work online in real-time, discuss and share insights within the workspace.

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Create a project

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Invite collaborators

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Work online in real time

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Discuss and share insights

Learn how to use blue ocean tools on a hypothetical example. Put yourself in the shoes of a business owner and work through the tools and frameworks to learn how to create a blue ocean. See how to evaluate your current situation, what to do to create new demand, and where blue ocean opportunities reside.

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Use blue ocean tool templates

Manage multiple blue ocean projects across your organization

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Blue Ocean Studio™ makes it easy to see and monitor multiple blue ocean initiatives. Communicate and manage projects run by different teams inside the Studio. You can organize different projects in portfolios and invite different teams to your projects to work on specific issues. 

Guide your team through a step-by-step process

Use the tools to scope your project, visualize your current situation, discover your buyer pain points, assess the demand potential, reconstruct market boundaries, and decide which blue ocean opportunity to pursue. Build your team’s confidence as you move through the steps and ensure their ownership of the initiative.

Reduce the risk of failure

Co-create with your team on the project, present it to your executive team, and invite them to a blue ocean fair to vote on the best blue ocean move directly inside Blue Ocean Studio®. Ensure executive team commitment to a selected blue ocean move and rally your organization behind the new strategy. Build consensus on the need for change from the beginning.

Collaborate seamlessly with your team in real time

Blue Ocean Studio® makes it easy to work with your team to create a blue ocean strategy. Create a project, invite your team as collaborators, work online in real-time, discuss and share insights within the workspace.

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Create a project

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Invite collaborators

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Work online in real time

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Discuss and share insights

Use blue ocean tool templates

Learn how to use blue ocean tools on a hypothetical example. Put yourself in the shoes of a business owner and work through the tools and frameworks to learn how to create a blue ocean. See how to evaluate your current situation, what to do to create new demand, and where blue ocean opportunities reside.

Manage multiple blue ocean projects across your organization

Blue Ocean Studio® makes it easy to see and monitor multiple blue ocean initiatives. Communicate and manage projects run by different teams inside the Studio. You can organize different projects in portfolios and invite different teams to your projects to work on specific issues. 

Explore the key features

Collaborate and communicate securely and with ease as you develop your strategy 

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Unlimited projects

Create as many projects as you want and work on them with others. Share the entire project or a specific tool with different team members.

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Unlimited collaborators

Work with as many people as you like. Simply create a project and add collaborators to work with you as a team.

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Project portfolios

Organize your projects into portfolios. Blue Ocean Studio makes it a breeze to organize your work.

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Learning stops

Stop anytime and get clear explanations of the tools and how to use them. Learning stops are conveniently located throughout Blue Ocean Studio™.

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Project templates

Get inspired by working through an existing example. See how strategy canvas or three tiers of noncustomers look like for a specific industry.

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Total privacy & security

Stay in full control and ownership of every project. Your projects are only visible to you and your team. Invite relevant team members to specific projects or tools within a project.

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Chat and comment

Discuss with your team members on a live chat while working on your shared projects or tools. Add relevant attachments to each tool. Make changes to them instantly with discussions captured in an active log.

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Download, export and share

Save your work, send it to your team or your clients and get feedback.

Take a sneak peek inside

Check out the Blue Ocean Studio™ user guide to learn how to make the most out of your subscription.

User Guide
 
 
 

Frequently asked questions

Still have questions? Contact us at [email protected]

Need help or have questions?

Check out our FAQ section above or email us at [email protected]

We’re happy to answer any questions you have!